(Coachella, CA – August 3, 2015) – Ernie Ball, the world’s premier manufacturer of guitar strings, musical instrument accessories, guitars and basses, has teamed up with legendary blues guitarist Joe Bonamassa to give guitar players across the globe a chance to win over $70,000 in prizes and the opportunity to spend an unforgettable day with Bonamassa and a selection of his most cherished guitars in the famed Guitar Center Hollywood Vintage Room.
Now through September 30, 2015, players can visit ernieball.com/bonamassa to enter unique codes found on instant-win Joe Bonamassa custom picks hidden in select packs of Ernie Ball guitar and bass strings available exclusively at Guitar Center. Each code also comes with a free exclusive 11-song Joe Bonamassa album download and a one-year digital subscription to Guitar World Magazine. The contest will expand internationally to retailers in the United Kingdom, Germany, France and Canada beginning October 1, 2015.
The grand prize for Ernie Ball Presents: The Bonamassa Experience will send five lucky guitarists on an all-expenses-paid trip to Los Angeles, California, to spend the day with Joe Bonamassa and his vintage guitar and amp collection. Grand prize winners will also take home a custom Ernie Ball Music Man® guitar, a Dunlop JB95 Bonamassa Cry Baby®, a Dunlop JBF3B Bonamassa Fuzz Face, and an Ernie Ball strings and accessories prize pack. In addition to the grand prize, over 1700 instant-win prizes are also available by finding Joe’s custom guitar picks hidden in select packs of Ernie Ball strings.
Instant Win Prizes Include:
- Gold Picks: Ernie Ball Music Man Axis Super Sport electric guitar
- Blue Picks: Sterling by Music Man AX30 electric guitar
- Green Picks: Dunlop Bonamassa Cry Baby Wah Pedal
- Yellow Picks: Dunlop Bonamassa Fuzz Face Pedal
- Purple Picks: Ernie Ball Joe Bonamassa guitar strap
- Red Picks: $50 Guitar Center gift card
- Black Picks: Dunlop Bonamassa pick tin
- White Picks: Pack of Ernie Ball strings
Joe Bonamassa’s vintage guitar and amplifier collection is one of the most coveted in the world and includes several 1959 Gibson Les Pauls, widely considered the Holy Grail of guitars, as well as rare Fender Stratocasters and more. Bonamassa has hand-selected eight of his favorites from the collection to share with the grand prize winners. Earlier this year he sat down with Ernie Ball to showcase each guitar’s personal importance and unique qualities.
Watch Joe Bonamassa introduce the featured guitars:
“My relationship with Ernie Ball started simply because they make the best strings around, but grew into a true partnership over the years,” says Joe Bonamassa. “Ernie Ball has welcomed me into their family – a remarkably talented roster of artists – and continuously works to provide creative opportunities for me and other guitarists across the globe to further our craft and share our music with the world.”
“Ernie Ball is fortunate to have one of the strongest artist rosters in the world, including icons such as Eric Clapton, Jimmy Page, Paul McCartney, Slash, Jeff Beck, Keith Richards and Joe Bonamassa,” says Brian Ball, President, Ernie Ball Music Man. “The Bonamassa Experience continues our commitment to providing guitarists all over the world with opportunities to be inspired by and interact with their heroes.”
Dunlop, Sterling by Music Man, Guitar World, Guitar Player, Guitar Aficionado and Guitar Center are all proud partners of Ernie Ball’s The Bonamassa Experience.
About Joe Bonamassa:
As Joe Bonamassa enters his 26th year as a professional musician, he continues to blaze a remarkably versatile artistic trail, and amass an authentic, innovative and soulful body of work. Bonamassa's career began onstage opening for B.B. King in 1989, when he was only 12 years old. Today, he is hailed worldwide as one of the greatest guitar players of his generation, and is an ever-evolving singer-songwriter who has released 17 solo albums in the last 15 years, all on his own label, J&R Adventures. He founded and oversees the non-profit Keeping The Blues Alive Foundation to promote the heritage of the blues to the next generation, fund music scholarships, and supplement against the loss of music education in public schools. In 2013, Bonamassa earned his first GRAMMY ® nomination for Best Blues Album and in 2015 his fourteenth #1 Billboard Blues Album (more than any other artist) with the release of Muddy Wolf At Red Rocks. 2014’s new studio album Different Shades Of Blue debuted at #8 on Billboard's Top 200 and was his highest charting album, first top 10, and biggest sales week ever. In January 2015, he fulfilled a childhood dream when he headlined two shows at New York City's legendary Radio City Music Hall. http://jbonamassa.com/.
About Ernie Ball:
In 1962, veteran player and teacher Ernie Ball created Slinkys®, the iconic light gauge electric guitar strings widely revered by hundreds of guitar greats including Eric Clapton, Keith Richards, Jimmy Page, Paul McCartney, Metallica, Brad Paisley, Slash, John Petrucci, The Edge and John Mayer. In addition to industry-standard strings, as well as hand-crafted high-end Music Man® guitars and basses, Ernie Ball Inc. offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 120 countries worldwide. The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, such as Cobalt Slinkys, M-Steel, Earthwood and the revolutionary Element Shield Packaging, which hermetically seals guitar strings to keep each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the world's largest and longest running Battle of the Bands, where unsigned bands compete each year for the chance to play live on national tours, festivals and events. Visit them online at www.ernieball.com and www.music-man.com.
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Sarah Chavey | ANTHEMIC Agency | email@example.com
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