San Luis Obispo, CA, February 10, 2015 – Ernie Ball Inc., the world’s leading manufacturer of guitar strings and musical instrument accessories, has announced the appointment of Dustin Hinz to the role of executive vice president of marketing. The announcement was made by Brian Ball, the recently promoted president of Ernie Ball Inc., and reflects the company’s ongoing momentum-building endeavors.
Hinz represents a major addition to the Ernie Ball executive team and will lead marketing and brand strategies for the Ernie Ball and Music Man brands. A longtime Guitar Center executive, Hinz most recently held the position of vice president brand experience, marketing and media production. Well recognized across the industry for his successes, Hinz boasts more than 20 industry awards and honors to his credit in 2014 alone. Hinz took top honors for Guitar Center’s content work at the Content Marketing Awards, Telly’s and MarCom Awards and was a finalist for PRN’s 2014 Marketing Professional of the Year.
At Guitar Center, Hinz was the driving force behind a number of successful campaigns in brand and entertainment marketing, creative and artist empowerment programs. Hinz helmed Guitar Center’s original content development, bringing to life several global television and online programs including the award-winning music television series Guitar Center Sessions on DirecTV, the At: Guitar Center webseries, and the nationally syndicated radio show Connections Made by Guitar Center. Other programs spearheaded by Hinz include the 2014 “All We Sell is the Greatest Feeling on Earth” marketing campaign featuring Questlove, Metallica’s James Hetfield and others; the brand’s acclaimed artist empowerment programs including Singer-Songwriter, Guitar Center and Converse’s Get Out of the Garage, Drum-Off and Your Next Record series, as well as leading all of Guitar Center’s national TV and radio advertising creative and production.
In his new role at Ernie Ball, Hinz will develop and direct innovative marketing strategies to further the Ernie Ball brand experience. He will focus on content creation and entertainment programs designed to spotlight the Ernie Ball culture, dedicated fan-base, industry-leading product assortment and retail partnerships.
"Rarely do you find an opportunity to welcome a creative force into your organization and fuse his talents into the already dynamic company culture. With Dustin, we’ve welcomed a true innovator to our family’s business, and one who can really help communicate, market, and spotlight our instruments, strings, artists and promotions on a global scale."” – Brian Ball, President – Ernie Ball
“For three generations and more than 50 years the Ball family has built and maintained one of the most innovative, respected and celebrated brands in the music industry. I’ve admired the company since I purchased my first pack of Slinkys when I was just 14 years old. I have an immense respect for the passion they place behind their product and the opportunities they provide the musicians they support through their artist empowerment programs. It is an incredible honor to join the Ernie Ball family and I relish the opportunity they have given me to build upon the historic Ernie Ball Music Man legacy.” – Dustin Hinz, New EVP of Marketing, Ernie Ball
About Ernie Ball:
In 1962, veteran player and teacher Ernie Ball created Slinkys®, the iconic light gauge electric guitar strings widely revered by hundreds of guitar greats including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. In addition to industry-standard strings, as well as hand-crafted high-end Music Man® guitars and basses, Ernie Ball Inc. offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 120 countries worldwide. The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, such as Cobalt Slinkys, M-Steel, Ever Last, and the revolutionary Element Shield Packaging, which hermetically seals guitar strings to keep each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the Golden Pick promotion featuring Slash and Eric Clapton, and the world's largest and longest running Battle of the Bands, where unsigned bands compete each year for the chance to play on multiple tours and win tons of prizes. Visit them online at www.ernieball.com.
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