Los Angeles, CA, January 21, 2015 — Focusrite Novation Inc., the wholly owned U.S. subsidiary of the U.K.-based manufacturer Focusrite Audio Engineering Ltd., announces several new appointments. The announcement was made by Phil Wagner, President of Focusrite Novation Inc., underscoring the ongoing growth and expansion of the Focusrite and Novation brands and their sales channels in the U.S.
Industry veteran Michael Prager has joined Focusrite Novation Inc. as Focusrite National Sales Manager. Michael comes to Focusrite with a wealth of experience in Pro Audio. He was most recently with Adam Audio as their Director of Sales. Prior to that, Michael was the Guitar Center Recording Category Manager.
Additionally, Nick De Friez has been appointed Novation’s Sales Manager. Prior to joining Novation, Nick worked for leading DJ audio software company Serato, giving him rich experience in this product category. In his new role, Nick will be focusing on Novation sales and marketing, where he will help develop comprehensive dealer sales programs and improve Novation’s customer engagement strategy.
Finally, Jeremy Lumsden is moving into the position of Director of U.S. Marketing for both Focusrite and Novation brands. A veteran of the Focusrite Novation organization, Jeremy has helped advance the company with respect to sales and advertising policy, and his new role will build upon his prior experience at the company.
Phil Wagner, President of Focusrite Novation Inc., stated, “Having these three individuals in their new roles with our team signals great things for Focusrite and Novation in the U.S. They are eager to work with the rest of our organization, our sales reps, dealers and end users to strengthen these brands and take them to the next level. We welcome them to their new roles, and we look forward to a great 2015 and beyond.”
Photo Files: MichaelPrager.JPG, NickDeFriez.JPG, JeremyLumsden.JPG
For further information, head to www.focusrite.com or contact:
USA: Hannah Bliss +1 (310) 322 5500 // Hannah.Bliss@focusrite.com
Robert Clyne +1 (615) 662-1616 // email@example.com
The Focusrite brand was established in 1985 and the founding principles of the company were to develop products that sounded more musical, in addition to just measuring well – today, we still carry these founding principles forward in our class-leading and award-winning designs. We measure our success by the success of you, our clients, and you will find Focusrite product prominent in professional and project studios throughout the world. Based just outside of London, we work with the best design talent throughout the world to bring you the tools to enhance the way you work. Our product is made with pride and principle in a highly automated ISO 9002 factory with significant level of test by engineers who themselves are musicians and understand the part our product plays in your process.
Founded in 1992, Novation is often credited for creating the first dedicated MIDI controller: the MM10. The popular Bass Station and Drum Station analog synths followed this. They were then joined by their first technical director, Chris Huggett, who had worked on the initial products in his spare time: his first big project at Novation was the Supernova, which rapidly became a go-to synthesizer for artists of the time. Success continued with the Nova and SuperNova II. Novation became part of the Focusrite family in August 2004. With the increasing importance of software in the synthesizer field, Novation expanded its range of keyboard controllers and other innovative control surfaces for musicians and producer/performers, fully integrated with powerful software to form the perfect range of gear to play, create and perform music. Novation gear is designed by musicians and producers who use the gear they design every day. That’s why bedroom producers and A-list artists alike use Novation kit: it’s been designed by and for musicians. From studio to stage, Novation frees you to make your music, your way – like never before.