Los Angeles, CA, February 11, 2021 – Leading Montreal, Quebec, Canada-based record company GSI Musique announces the appointment of the firms Clyne Media and Rock & Roy Entertainment to help spearhead U.S. marketing and PR efforts surrounding the project Histoires sans paroles – Harmonium Symphonique, a symphonic re-interpretation of the music of influential 1970s Montreal-based progressive rock act Harmonium. The retention of these organizations coincides with the release of a double-album recording of the project, which was initially brought to market in December 2020 and was certified platinum last week.
Over the course of three years in the mid-1970s, Harmonium, led by Serge Fiori, released three distinct albums: the self-titled Harmonium, its follow-up Et si on avait besoin d'une cinquième saison, and the band’s swan-song L'Heptade. The new album Histoires sans paroles – Harmonium Symphonique presents the band’s repertoire revisited and orchestrated by talented music arranger Simon Leclerc, who also co-produced the album with Fiori under the artistic direction of GSI Musique President Nicolas Lemieux. A large ensemble featuring 68 musicians of the Orchestre Symphonique de Montréal (OSM) performed on the album, conducted by Maestro Leclerc at Montreal’s Maison Symphonique.
Working closely with GSI Musique’s Nicolas Lemieux, Serge Grimaux (Harmonium and Serge Fiori management) and Pierre Paradis (GSI’s Chargé d'Affaires), Clyne Media and Rock & Roy Entertainment will pursue new editorial and promotional opportunities on behalf of the project and help focus public relations efforts with industry editors and independent journalists. Firm principals Robert Clyne and Lisa Roy will handle the account management, while dedicated staff will assist with media relations, copy writing, editing, social media and other initiatives.
“It is a privilege and a pleasure to work with such established and prestigious PR companies as Clyne Media and Rock & Roy Entertainment in our common mission of making the U.S. market aware of this superb Harmonium Symphonique release,” stated Nicolas Lemieux.
The album is available in the following formats: a digital version; a boxed set containing two CDs and a booklet illustrated with photos taken during the recording at the Maison Symphonique, in Serge Fiori’s presence; and a forthcoming boxed set (available toward the end of February) containing four vinyl albums and a booklet consisting of extensive texts and a wide selection of pictures commemorating this unique moment. For more information, please visit www.harmoniumsymphonic.com.
Photo file: HarmoniumSymphonique_Cover.jpg
Photo caption: Cover art for Histoires sans paroles – Harmonium Symphonique
Harmonium is one of the most influential bands in Quebec music history and their success reached across North America as the sound of progressive rock came to characterize the 1970’s music scene. The success of Harmonium three albums Harmonium and the single Pour un instant resulted in an invitation to Los Angeles, where the National Film Board of Canada filmed the documentary Harmonium en Californie. In 2015, Rolling Stone magazine listed Si on avait besoin d’une cinquième saison at number 36 of the Best 50 Progressive Rock Albums of all time and declared it the pinnacle of the whole Folk-Prog movement. In 2007, all three of Harmonium's studio albums were named among the 100 greatest Canadian albums of all time in Bob Mersereau's book The Top 100 Canadian Albums. Serge Fiori’s songs became timeless, while most of them have reached the status of what could be seen as National Anthem. The influence these songs had on the sound of Quebec music was immense and still resonates.
About the team:
Clyne Media is a premier specialized marketing communications/media relations agency, serving the needs of leaders in the entertainment and high-technology electronics market sectors and related industries. Firm president/CEO Robert Clyne has worked as a communication professional in various entertainment technology industries for more than 25 years. Robert began his career working for a leading technology-focused marketing communications agency in New York, and has since led his own firm with offices in Nashville, L.A. and New York. Over the years, he has handled the marketing communications for prominent brands, events and organizations, including Guitar Center, the Audio Engineering Society, technical public relations for the GRAMMY® Awards, Audio-Technica, Roland Corporation, Marshall and VOX Amplification, Yamaha International Corporation, Bose, and dozens more. Over the past decade, Robert Clyne and longtime associate Lisa Roy have contributed significantly to their clients’ brand name awareness, artist relations initiatives and market position.
Rock & Roy Entertainment is a media consultancy led by firm principal Lisa Roy, who has spent the last 20 years immersed in the worlds of independent music and professional audio, working to bring technology and artists together. Roy’s roots in the music business began when she and a partner co-founded Ground Control Studios, a multi-room facility on L.A.’s Westside that became home to indie and major-label artists with a dedication to creativity and technology. This led to the start of Rock & Roy Entertainment, a consulting firm for artists and technologists. Roy’s client roster over the years has been diverse and wide-ranging, including such technology brands as AT&T Digital Disc Mixer Core, Dell, Iron Mountain Entertainment Services, Capitol Recording Studios, Intel and DTS; artists such as Jimmy Jam & Terry Lewis, Jackson Browne, Alan Parsons, Andy Summers, Keith Urban, Jenny Lewis, The Immediate Family (Danny Kortchmar, Waddy Wachtel, Leland Sklar, Russ Kunkel, Steve Postell), Billy Bob Thornton, Ben Folds, BT and many more; and special events such as the MTV Video Music Awards, Pavarotti and Friends, the annual Audio Engineering Society convention, the Latin GRAMMY® Awards, The Pensado Awards and more. Additionally, Roy works closely with top manufacturers in the music instrument and pro audio market sectors, spearheading artist relations for such brands as Audio-Technica, Roland and BOSS, to name a few. Further, along with longtime associate Robert Clyne, Roy co-directs the technical public relations initiatives for the annual GRAMMY Awards.