WHO: Penwick Media (the creators of Pensado’s Place, the acclaimed weekly educational web series) and Hal Leonard (the leading publisher of books and digital content on the music business, audio technology, and related content), along with other leading music industry figures, including several creators of content for the new series, online learning site Groove3.com and other special guests.
WHAT: Launch event for Pensado’s Strive, an innovative new multi-format educational initiative. Driven by a passion for education, Hal Leonard Group Publisher John Cerullo, together with Pensado’s Place hosts Dave Pensado and Herb Trawick (the principals and namesakes of Penwick Media) have created Pensado’s Strive based on their shared vision of creating multi-formatted (audio, video and published/print) educational content of the highest quality for musicians, engineers and producers on all levels, as well as the music community as a whole. Another key partner in this initiative is Groove3.com, who will act as a primary distributor of the online versions of Pensado’s Strive content.
Under the Pensado’s Strive umbrella, a vast array of courses will be available globally to those who want to further their knowledge, skills and careers in the audio and music creation space. Content will come not only from Pensado and Trawick, but also from many other industry leaders, such as such as The Blackbird Academy, Usher’s New Look Foundation, and international engineering, performing and coaching gurus like Kuk Harrell (vocal producer: Rihanna, Beyoncé, Justin Bieber, others), Chris Lord-Alge (Pink, Foo Fighters, Avril Lavigne, Green Day), Tony Maserati (Black Eyed Peas, Mary J. Blige, Gwen Stefani), Yeuda Ben-Atar (Ableton-certified trainer, Beat Lab Academy founder), Bobby Borg (noted educator and author) and others. The publishing power and credibility of Hal Leonard, the leading publisher of books and digital content on the music business, offers Pensado’s Strive the unparalleled ability to reach a global network of traditional and online resellers as well as educational markets. The Strive titles will not be limited to audio/visual media, but will also be disseminated in multiple formats such as books and online enhanced digital print.
WHERE: Pensado Media Center (4343 Lankershim Boulevard, North Hollywood, CA)
WHEN: Saturday, April 23, 2016, 4:00 – 6:00 p.m. PDT. Media event starts promptly at 4:30.