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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
AT THE NEW GRAMMY MUSEUM(SM), THE STORY OF HOW THE
MUSIC IS MADE IS TOLD BY THOSE WHO MAKE ITThe Recording Academy® Producers & Engineers Wing Provides Insight and Experience to Help Bring the History, Techniques, and Technologies of Music Recording to Life for
GRAMMY Museum Visitors(SM)Interactive displays such as "The Other Side of the Glass," "Revolutions of Recorded Sound" and "From Mono to Surround" Immerse Visitors in the Process of Music Production
SANTA MONICA, Calif. (Jan. 6, 2009) — Like every good song, the GRAMMY Museum(SM) tells a story about music — the creative process of music making, the art and science of the recording process, and the rich history of the GRAMMY® Awards. The narrative of the record production process is especially evident at the GRAMMY Museum, thanks in large part to the contributions of time and expertise from the members of The Recording Academy® Producers & Engineers Wing. They have contributed directly to the development of the GRAMMY Museum and its exhibits, as well as through the marks their tremendous talents have left throughout the history of recorded music.
The official opening of the eagerly anticipated GRAMMY Museum on Saturday, Dec. 6, 2008, was the culmination of the GRAMMY Nominations announcement week. The 30,000 square-foot museum occupies the vibrant new L.A. LIVE entertainment complex in downtown Los Angeles, across the street from STAPLES Center, where the 51st Annual GRAMMY® Awards telecast will take place on Sunday, Feb. 8, 2009. The GRAMMY Museum spans four floors of cutting edge exhibits, interactive experiences and films that provide unique visitor experiences that are engaging, educational, and inspirational.
Among them are numerous exhibits focusing on the art and craft of producers and engineers. They include "Produce a Record" – eight innovative and interactive kiosks where GRAMMY Museum visitors can take part in various aspects of the recording process, including a tracking date with a live band featuring guitarist Slash and producer Mike Clink, a vocal recording session with Jimmy Jam and Terry Lewis, a remix with Paul Oakenfold, final preparation of a recording's master with mastering legend Bob Ludwig, a rap session with Jermaine Dupri, final mixing with Manny Marroquin, effects processing with Eddie Kramer, and beat creation with DJ Rap. Other music production exhibits include "The Other Side of the Glass," "Revolutions of Recorded Sound" and "From Mono to Surround" — a 5.1 surround experience with a soundtrack created by Producers & Engineers Wing co-chairs Glenn Lorbecki and Eric Schilling that features the music of artists Chris Brown, Dave Grusin, pianists Herbie Hancock and Lang Lang and Amy Winehouse — all GRAMMY-winning artists themselves. The history of record production is also laid out, with profiles of producers and mixers lining the walls.
"I view my job as being a facilitator of storytelling," says Ken Viste, Chief Curator of the GRAMMY Museum. "The producers, the engineers, the session musicians, the artists – it's their stories we're trying to tell here, and the P&E Wing was invaluable to me, giving me access to its members and their expertise, providing me feedback on our exhibit ideas and helping guide things through to make sure that the stories told were accurate and engaging to a broad, general audience. Visitors are finding 'From Mono to Surround' really thrilling, and that came directly out of the P&E Wing committee's insight."
"The GRAMMY Museum is an incredible space that celebrates the creation of music and honors the people who make it," says Producers & Engineers Wing Senior Executive Director Maureen Droney. "The Producers & Engineers Wing is honored to be so well-represented in this wonderful endeavor that celebrates the magic of music creation from front of house to behind the scenes."
Photo File: GRAMMYMuseum1.JPG
Photo Caption: The GRAMMY Museum debuted to rave reviews in Los Angeles on December 6. Among the innovative interactive exhibits are several related to the art of record production. Pictured here (L-R), celebrating the opening, are members of The Recording Academy Producers & Engineers Wing Ed Cherney, Al Schmitt, Mike Clink and Andrew Scheps. Photo Courtesy of The Recording Academy®/Wireimage.com/Rebecca Sapp ©2008.Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.
Currently, 6,000 professionals comprise the Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording community. This organized voice for the recording community addresses issues that affect the craft of recorded music, while ensuring its role in the development of new technologies, recording and mastering recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.
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MEDIA CONTACTS:
Robert Clyne/Clyne Media, Inc./615.662.1616/robert@clynemedia.com
Lisa Roy/310.463.1563/lisaroyaudio@mac.com
Jennifer Keppel/The Recording Academy/310.392.3777/jenniferk@grammy.com
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