Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
THE RECORDING ACADEMY® MEMPHIS CHAPTER AND
THE PRODUCERS & ENGINEERS WING TO HOST GROUNDBREAKING DISCUSSIONS
AT 2008 POT LUCK AUDIO CONFERENCE
"Protecting Your Assets! Archiving for the Future" and "The
Future of Music" Presentations to Continue the P&E Wing's Discussions
of Issues Such as Digital Rights, Metadata Protocol and the Integration
of New Technology
The Recording Academy® Memphis Chapter to Host The Urban Edge Panels,
Offering Insight into Recording in the Hip Hop/Urban Music Field
SANTA MONICA, Calif. (June 2, 2008) — As
part of its ongoing commitment to spurring informative dialogue regarding
current and future issues vital to the recording industry, The Recording
Academy®'s Memphis Chapter and Producers & Engineers Wing will
present four key discussions at the 2008 Pot Luck Audio Conference (PotLuckCon),
June 7-8 at the Sheraton New Orleans. Two of these events, "Protecting
Your Assets! Archiving for the Future" and "The Future of
Music," will explore aspects of the direction of the industry as
a whole, while the other two events will together constitute The Urban
Edge, centering on hip hop/urban music recording.
"Protecting Your Assets! Archiving for the Future,"
the second panel in a continued series spotlighting the future of digital
media/metadata archiving protocol, will be moderated by P&E Wing
Co-Chairman Glenn Lorbecki and presented by legendary producer/engineer/designer
George Massenburg, BMS/Chace President John Spencer, Indiana University's
Konrad Strauss, Mr. Toads Mastering and Bill Graham archivist Tardon
Feathered and Garret Haines of TreeLady Studios. Another discussion,
"The Future of Music," will be moderated by noted journalist/producer/engineer
Larry Crane and presented by George Massenburg, Tardon Feathered, artist/musician/engineer
Mike Wells, web development expert Matt Silbert, president of high-end
audio equipment manufacturer Shadow Hills Industries Peter Reardon and
producer/engineer/mixer John Congleton.
These events continue and further the Producers &
Engineers Wing's recent string of events focusing on complex issues
regarding the industry's future. The "Protecting Your Assets!"
series commenced with a panel discussion at the 2008 International Folk
Alliance Conference. It teamed Nashville-based P&E Wing members
with noted Memphis archival experts to explore archiving and preservation
challenges facing the music industry in today's digital environment
and offering practical solutions for the protection of master recordings
and other audio-related data. More recently, the P&E Wing announced
its partnership with digital archiving and migration specialists BMS/Chace
and the U.S. Library of Congress' "Preserving Creative America"
program (www.digitalpreservation.gov) on a project to create a standardized
protocol for music-related metadata that will travel with recorded music
projects from inception to archive. Such protocol would store such common
business-related fields such as ISRC codes, official song titles, producer
and engineer credits and copyright ownership.
The other set of events, The Urban Edge, hosted by The
Recording Academy Memphis Chapter, will feature two panels of experts
offering insight into recording in the hip hop/urban music industry.
The first panel, "Exploring Hustle & Flow: Urban Hip-Hop Music
in Film-Making," focusing on the Craig Brewer-directed film Hustle
& Flow, will be moderated by Jon Hornyak, Senior Executive Director
of the Memphis Chapter, and will feature film score composer and music
supervisor Scott Bomar, songwriter, artist and producer Al Kapone, and
mixing engineer Slice Tee. The second panel, "In Their Own Words:
Urban and Hip-Hop Producers Discuss Their Craft," will be moderated
by Texas-based producer, engineer and studio owner-operator Dan Workman
and will feature Kapone, Miami-based engineer, mixer and producer Jimmy
Douglass, Atlanta artist, producer and studio owner/operator Billy Hume,
Memphis mixer and engineer Carlton Lynn, New Orleans artist and producer
DJ Raj Smoove, and Memphis engineer and producer Ralph Sutton.
"PotLuckCon is a grass roots forum that resonates
with all manner of recording enthusiasts, from hobbyists to seasoned
professionals," said Maureen Droney, Executive Director of The
Recording Academy Producers & Engineers Wing. "The present
and future of the industry is represented in one place in a very 'real
world' way. It's the perfect venue for a workshop such as The Urban
Edge, as well as important discussions on the crisis of digital data
management and how it affects our industry’s future."
"Protecting Your Assets! Archiving for the Future"
will take place on Sat., June 7, from 3 – 4:30 p.m., and "The
Future of Music" will take place on Sun., June 8, from 10 a.m.
– 12 p.m. The Urban Edge will take place on Sat., June 7, from
1 – 4:30 p.m. The general public can attend Urban Edge panels
for $20, which also includes admission to the PotLuckCon Exhibition
Hall on June 7. For more information about The Urban Edge or to make
a reservation, please contact the Memphis Chapter at 901.525.1340 or
to The Urban Edge is also open to all fully registered PotLuckCon attendees.
Registration for first-time PotLuckCon attendees will be $295, and returning
attendee registration is $250. Registration for Recording Academy members
is $250. For more information about PotLuckCon or to register, please
visit www.potluckcon.com. The
Sheraton New Orleans is located at 500 Canal Street, New Orleans, La.
Established in 1957, The Recording Academy is an organization
of musicians, producers, engineers and recording professionals that
is dedicated to improving the cultural condition and quality of life
for music and its makers. Internationally known for the GRAMMY Awards
— the preeminent peer-recognized award for musical excellence
and the most credible brand in music — The Recording Academy is
responsible for groundbreaking professional development, cultural enrichment,
advocacy, education and human services programs. In its 50th year, The
Academy continues to focus on its mission of recognizing musical excellence,
advocating for the well-being of music makers and ensuring music remains
an indelible part of our culture. For more information about The Academy,
please visit www.grammy.com.
Currently, 6,000 professionals comprise the Producers
& Engineers Wing, which was established for producers, engineers,
remixers, manufacturers, technologists, and other related creative and
technical professionals in the recording community. This organized voice
for the recording community addresses issues that affect the craft of
recorded music, while ensuring its role in the development of new technologies,
recording and mastering recommendations, and archiving and preservation
initiatives. For more information, please visit www.producersandengineers.com.
# # #
Robert Clyne/Clyne Media, Inc./firstname.lastname@example.org
Jennifer Keppel/The Recording Academyemail@example.com