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For Immediate Release
Willcox Guitars to Host FREE Guitar Drawing and Live Artist
Performances at Booth 2683 (Hall D) at The NAMM Show
Lucky winner will choose between a Willcox Atlantis Widebody ElectroAcoustic Guitar or a Willcox Saber VL Bass
Carpinteria, California, January 21, 2016 – Willcox Guitars (The NAMM Show Booth 2683/Hall D), an acclaimed instrument manufacturer and a leading innovator in guitar and bass pickups and related technologies through its proprietary LightWave Systems (LWS), will be hosting a flurry of activity at their NAMM exhibition booth.
On Friday, January 22, 2016, at 5:45 p.m., Willcox personnel will draw a ticket of the lucky winner of either a Willcox Atlantis Widebody ElectroAcoustic Guitar or a Willcox Saber VL Bass (winner’s choice). Willcox will be taking entries for this free drawing at the booth all day Thursday and Friday, up to the drawing. Winners must be present at the drawing to win.
Additionally, the booth is the site of performances by Willcox artist endorsers throughout all four days of the show. Performers will include Marc Cooper, Anthony Terrezza, Paul Hanson, Mark Corradetti, Josh Seguin, Brockett Parsons and simulcast appearances from Virgil Donati. More specific performance times will be available at the booth.
Willcox Guitars and their LightWave Analog Optical Pickup Systems are quickly becoming a new industry standard and beloved by top players, and the company is using The NAMM Show as a platform to make new friends and demonstrate the phenomenal tone, musicality and playability made possible by the revolutionary LightWave pickups. These pickups use infrared light technology to “see” string vibration, resulting in a significant upgrade in tone compared to traditional pickups.
For more information, please visit www.willcoxguitars.com and www.lightwave-systems.com.
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Photo Caption: Willcox Atlantis ElectroAcoustic Guitar and Willcox Saber Bass.About Willcox Guitars & LightWave Systems
Willcox Guitars invite the artist to an innovative and transformative playing experience. Christopher Willcox designs electric guitars and basses, and other exceptional electric string instruments, incorporating traditional quality with a contemporary look and feel, combined with advanced technology. Willcox is also the founder of LightWave Systems, and the inventor of the LightWave Analog Optical Pickup technology. LightWave optical pickups are featured in all of the Willcox Guitars instruments. Players who “make the jump to light” discover a world of rich versatile tone, complex harmonics, singing natural sustain, clear note articulation and string-to-string separation, refined touch sensitivity, low noise, and dynamic response.Willcox Guitars/LightWave Systems is exhibiting at Booth 2683 (Hall D) at the 2016 NAMM Show in Anaheim, California.
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