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For Immediate Release
Willcox Guitars to Host FREE Thursday Guitar Drawing and
Live Artist Performances at Booth 1432 at Summer NAMM
Carpinteria, California, June 4, 2015 – At the 2015 Summer NAMM Show in Nashville, Willcox Guitars (booth 1432), an acclaimed instrument manufacturer and a leading innovator in guitar and bass pickups and related technologies through its proprietary LightWave Systems (LWS), will be hosting a flurry of activity at their exhibition booth.
On Day 1 of the show, Thursday, July 9, 2015, visitors to the booth will have the chance to enter a free drawing, with the prize being a Willcox Atlantis ElectroAcoustic Guitar or a Willcox Saber Bass. The raffle will accept submissions through Friday at 2:00pm, and the winner will be drawn Friday at 5:45pm at the booth.
Additionally, the booth is the site of performances by Willcox artist endorsers throughout all three days of the show. Virtuoso guitarist, vocalist, songwriter, producer and author Marc Cooper (Coop) will perform at 10:30 a.m. each morning and two other times throughout the day. A trio of Dann Glenn, Mark Corradetti and Virgil Donati will perform at 11:00 a.m. and twice more each day. Jonathan and Nathan McEuen, nephews of the legendary John McEuen of Nitty Gritty Dirt Band, will perform as a duo at 11:45 and twice again each day. More specific performance times will be available at the booth.
Willcox Guitars and their LightWave Optical Pickup Systems are quickly becoming a new industry standard and beloved by top players, and the company is using Summer NAMM as a platform to make new friends and demonstrate the phenomenal tone, musicality and playability made possible by the revolutionary LightWave pickups. These pickups use infrared light technology to “see” string vibration, resulting in a significant upgrade in tone compared to traditional pickups.
For more information, please visit www.willcoxguitars.com and www.lightwave-systems.com.
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Photo Caption: Willcox Atlantis ElectroAcoustic Guitar and Willcox Saber Bass.About Willcox Guitars & LightWave Systems
Willcox Guitars invite the artist to an innovative and transformative playing experience. Christopher Willcox designs electric guitars and basses, and other exceptional electric string instruments, incorporating traditional quality with a contemporary look and feel, combined with advanced technology. Willcox is also the founder of LightWave Systems, and the inventor of the LightWave Optical Pickup technology. LightWave optical pickups are featured in all of the Willcox Guitars instruments. Players who “make the jump to light” discover a world of rich versatile tone, complex harmonics, singing natural sustain, clear note articulation and string-to-string separation, refined touch sensitivity, low noise, and dynamic response.
Willcox Guitars / LightWave Systems is exhibiting at booth 1432 at the 2015 Summer NAMM Show in Nashville, TN.
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