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Xantech Director of Marketing and Business Development
PRESS RELEASE
Media Contact: Robert Clyne
Clyne Media, Inc.
Robert@clynemedia.com
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
XANTECH WELCOMES MARK CERASUOLO AS DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT
SYLMAR, CA, June 1, 2009 — Xantech Corporation, a leading provider of whole-house entertainment and automation systems, announces the appointment of Mark Cerasuolo as Director of Marketing and Business Development. The announcement was made by Graham Hallett, Xantech President, and further underscores Xantech’s ongoing commitment for continued growth in all market segments. In his new position, Cerasuolo’s responsibilities will include developing a unified, long-term strategy to increase overall brand visibility and market penetration, as well as seeking out new business opportunities in the residential, commercial and building markets.
Cerasuolo’s 20+ years of experience in the consumer electronics industry include director-level roles in marketing, technology and product management, business development and training. He was recently recognized as one of the “50 Most Vital Industry Influencers” by a well-known consumer electronics publication.
Cerasuolo comes to Xantech having served as Director of Home Entertainment Systems Marketing for Leviton Manufacturing, a well-known privately held electrical manufacturing company. While at Leviton, Cerasuolo played a key role in launching that company’s highly-successful residential structured cabling business and later developed and launched Leviton’s line of installed audio products and systems including the Leviton/JBL program. Prior to joining Leviton in 1997, he held senior marketing positions at Carver Corporation, Bose Corporation, and JBL, and he also provided independent marketing services to other well-known consumer electronics corporations. Additionally, Cerasuolo has been active in industry associations including EIA/CEMA and the CEA.
“Mark has a world of experience throughout all areas of the marketplace, including a detailed knowledge of the electronics and construction industries,” stated Graham Hallett. “Mark also has key insight into the inner workings of national retail organizations and new technology. He will be a tremendous asset to the Xantech family and to our business partnerships.”
While at JBL, Cerasuolo conceived, developed and launched the Residential Sound Business Unit, which provides built-in music systems to the new home construction industry. As Marketing Services Director for JBL International, he provided international marketing support for Consumer, Automotive and Professional Products, and he worked on high-profile branded OEM relationships with Ford Motor Company, SAAB and others. As Corporate Advertising/Publications Manager for Bose Corporation, he was a key contributor to new technology business ventures including Residential Sound, Noise Canceling Electronics (aviation headsets) and various OEM projects. He also has gathered extensive experience in consumer electronics retail management, prior to his corporate associations.
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About Xantech Corporation
Established in 1969, Xantech Corporation (www.xantech.com) designs and manufactures an extensive range of state of the art A/V Distribution and Control Systems, and Component Products, many of which have become the de facto industry standards. Since 1969, over two million of these systems have been installed worldwide. The Xantech product line includes LCD Touchpanel Controllers, Multi-Zone, Multi-Source Audio/Video Systems, Multi-Zone, Multi-Source Pre-amplifiers, Multi-Channel Audio Amplifiers, Infrared Receivers, Remote Control Switchers, Interface Modules, IR Connecting Blocks, IR Emitters, Volume Controls and IR Accessories. Products are sold to Professional Installers and Distributors directly from Xantech.Xantech’s products are marketed in North and South America, Australia, New Zealand, Asia and Europe. Xantech is a subsidiary of Nortek, Inc. (www.nortek-inc.com), a multinational manufacturer and distributor of building products for residential and commercial markets. Nortek, established in 1967, is headquartered in Providence, Rhode Island.
For additional information about Xantech and its innovative products, please visit www.xantech.com.
Other brand and product names may be trademarks of the respective companies with which they are associated.
Xantech Corporation · 13100 Telfair Avenue, Second floor · Sylmar CA 91342-3573 · Phone: (818) 362 0353 · Toll Free: (888) 512 5972 · Fax: (800) 492 6832 · Email- General Info: info@xantech.com · Sales Orders & RA Status: sales@xantech.com
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