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FOR
IMMEDIATE RELEASE
XANTECH
WELCOMES MARK CERASUOLO AS DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT
INFOCOMM, ORLANDO, FL, June 17, 2009 —
Xantech Corporation, a leading provider of whole-house entertainment
and automation systems, announces the appointment of Mark Cerasuolo
as Director of Marketing and Business Development. The announcement
was made by Graham Hallett, Xantech President, and further underscores
Xantech’s ongoing commitment for continued growth in all market
segments. In his new position, Cerasuolo’s responsibilities will
include developing a unified, long-term strategy to increase overall
brand visibility and market penetration, as well as seeking out new
business opportunities in the residential, commercial and building markets.
Cerasuolo’s 20+ years of experience in the consumer
electronics industry include director-level roles in marketing, technology
and product management, business development and training. He was recently
recognized as one of the “50 Most Vital Industry Influencers”
by a well-known consumer electronics publication.
Cerasuolo comes to Xantech having served as Director of
Home Entertainment Systems Marketing for Leviton Manufacturing, a well-known
privately held electrical manufacturing company. While at Leviton, Cerasuolo
played a key role in launching that company’s highly-successful
residential structured cabling business and later developed and launched
Leviton’s line of installed audio products and systems including
the Leviton/JBL program. Prior to joining Leviton in 1997, he held senior
marketing positions at Carver Corporation, Bose Corporation, and JBL,
and he also provided independent marketing services to other well-known
consumer electronics corporations. Additionally, Cerasuolo has been
active in industry associations including EIA/CEMA and the CEA.
“Mark has a world of experience throughout all areas
of the marketplace, including a detailed knowledge of the electronics
and construction industries,” stated Graham Hallett. “Mark
also has key insight into the inner workings of national retail organizations
and new technology. He will be a tremendous asset to the Xantech family
and to our business partnerships.”
While at JBL, Cerasuolo conceived, developed and launched
the Residential Sound Business Unit, which provides built-in music systems
to the new home construction industry. As Marketing Services Director
for JBL International, he provided international marketing support for
Consumer, Automotive and Professional Products, and he worked on high-profile
branded OEM relationships with Ford Motor Company, SAAB and others.
As Corporate Advertising/Publications Manager for Bose Corporation,
he was a key contributor to new technology business ventures including
Residential Sound, Noise Canceling Electronics (aviation headsets) and
various OEM projects. He also has gathered extensive experience in consumer
electronics retail management, prior to his corporate associations.
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Photo file: Xantech_Cerasuolo.JPG
About Xantech Commercial
A leader in the field of audio/video remote control and distribution
for 40 years, Xantech first pioneered and patented the idea of remote
control extension systems in 1983. Over 2,000,000 of these systems have
now been installed worldwide. Because of Xantech’s innovation
and reputation, they have become the first choice of thousands of installers
worldwide. Xantech’s program of continuous product development
and improvement has resulted in a number of industry firsts, including
the first in-wall infrared receiver module, the first peephole infrared
receiver module, the first infrared sender amplifier and the first learning
in-wall IR based keypad.
Xantech Commercial expands upon this foundation to bring
new opportunities to the commercial field, providing scalable, user-friendly,
and cost-effective audio/video control and distribution solutions. Xantech’s
experience and expertise developed over the past 20 years has given
them a unique insight into the challenges of multi-room control and
distribution systems, as well as the needs of the professional installer
and end-user.
For additional information about Xantech and its innovative
products, please visit www.xantechcommercial.com.
Other brand and product names may be trademarks
of the respective companies with which they are associated.
Xantech Corporation · 13100 Telfair Avenue, Second floor ·
Sylmar CA 91342-3573 · Phone: (818) 362 0353 · Toll Free:
(888) 512 5972 · Fax: (800) 492 6832 · Email- General
Info: info@xantech.com ·
Sales Orders & RA Status: sales@xantech.com