PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
AUDIO-TECHNICA UNVEILS BRANDING INITIATIVE:
EXPERIENCE MORE
— Company reaffirms strengths and looks to the future
with all-encompassing branding initiative —
INFOCOMM, LAS VEGAS, NV, June 18, 2008 —
Audio-Technica, a leading innovator in transducer technology for over
45 years, has launched a new branding initiative. Reaffirming the company’s
dedication to improving the customer experience, the initiative sums
up Audio-Technica’s philosophy with the simple statement, “Experience
More.”
“We chose this theme—Experience More—because
it articulates so many fundamental truths about our company,”
said Greg Pinto, Audio-Technica Vice President of Marketing. “Our
feature-rich microphones, headphones and other audio products genuinely
do deliver more. Audio-Technica became known for world-class products
because we have always focused on giving customers more than they expect,
from extraordinary product quality and reliability to outstanding service
and support.”
This new branding initiative honors Audio-Technica’s
rich heritage and tradition while embodying the brand as it exists today.
Working closely with Minneapolis-based brand communications group Morsekode,
Audio-Technica developed the initiative in an effort to strengthen the
brand identity across the entire spectrum of customer communications.
As part of this initiative, Audio-Technica has developed
a new advertising campaign and collateral materials, including a new
full-line catalog, with this new, consistent positioning. However, “Experience
More” goes beyond a simple tagline or brand mantra – it
is a total dedication to the customer experience that permeates Audio-Technica’s
operations, from product development and quality assurance to customer
service and support.
The initiative also includes the launch of a revamped,
more intuitive website, featuring new graphics, an enhanced dealer locator
and an interactive customer communications network. Additionally, the
audio manufacturer has published a book, Experience More: A History
of Audio-Technica Microphones, chronicling the rich heritage of the
company’s microphone division. Through these and similar efforts,
Audio-Technica seeks to celebrate its reputation while building even
stronger relationships with customers and emphasizing its commitment
to the industry.
“Through this branding initiative, we are more effectively
communicating Audio-Technica’s meaningful point of difference,”
added Pinto. “This effort continues to gives us a unified voice
and reinforces our brand promise, Audio-Technica: Experience More.”
...ends 316 words
Photo File: AT_ExperienceMore.JPG
Celebrating over 45 years of audio excellence worldwide, Audio-Technica
is a leading innovator in transducer technology, renowned for the design
and manufacture of microphones, wireless microphones, headphones, mixers,
and electronics for the audio industry.
—For more information on the complete range of Audio-Technica
products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com