PRESS
RELEASE
Contact: Clyne
Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR
IMMEDIATE RELEASE
NEW
AUDIO-TECHNICA 40 SERIES MICROPHONES CERTIFIED BY METALLIANCE
—
Groundbreaking new ribbon microphones, stereo condenser and multi-pattern
condenser microphones from A-T’s award-winning 40 Series certified
by the METAlliance —
STOW, OH, October 21, 2009 — Audio-Technica,
a leading innovator in transducer technology for over 45 years, is
pleased to announce that the Music Engineering and Technology Alliance
(METAlliance) has certified four new microphone offerings in its 40
Series: the AT4080
and AT4081
Bidirectional Active Ribbon Microphones, the AT4050ST
Stereo Condenser Microphone and the AT4047MP
Multi-Pattern Condenser Microphone. The new models, which were
shown for the first time in the U.S. at the 127th AES Convention in
New York, are designed and manufactured by Audio-Technica, a METAlliance
Pro Partner. The alliance is working closely with manufacturers to
evaluate, recognize and certify products that meet the call for quality
in the recording arts and science. The announcement was made by Greg
Pinto, Audio-Technica U.S. Vice President of Marketing, and further
underscores A-T’s ongoing development and enhancement of its
40 Series line of precision studio microphones.
In
1992, Audio-Technica changed the landscape of the recording industry
with the launch of its groundbreaking AT4033 Condenser Microphone,
the cornerstone of what was to become A-T’s renowned 40 Series
line of microphones. With these latest additions, the 40 Series continues
to represent the benchmark in studio microphones for leading producers
and engineers, as well as high-profile artists in all genres of music.
Producer/engineer
Chuck Ainlay stated, “Audio-Technica has done it again with
the introduction of four brilliant-sounding microphones. Once again
these microphones exhibit the same quality sound and solid reliability
that I expect from A-T, but this time they have stepped out of their
box by introducing two new phantom powered, active ribbon mics.”
“We
are extremely proud that our new 40 Series microphones have been recognized
and certified by the METAlliance,” said Greg Pinto, U.S. Vice
President of Marketing at Audio-Technica. He added, “Everyone
at A-T worked hard to develop these new mics, and to have them certified
by the METAlliance speaks volumes. This honor is particularly meaningful
to us because it comes from a dedicated group whose mission of ensuring
highest-quality music recording/delivery dovetails perfectly with
our own.”
About
the new 40 Series Microphones
The AT4080 and AT4081 are Audio-Technica’s first-ever ribbon
microphones. A-T’s R&D team in Japan engineered and manufactured
the AT4080 and AT4081 from the ground up, utilizing a hand-built,
proprietary design with rugged construction. With these groundbreaking
microphones, A-T achieves the coveted ribbon microphone sound while
solving the problems of fragility and low output that have historically
plagued ribbon mics. With 18 patents pending, the mics’ innovative
ribbon transducer advances the evolution of ribbon microphone technology,
combining remarkable durability and high SPL capability with smooth,
rich audio quality. The AT4080’s footprint is that of a classic
“suspension-cradled” side-address condenser, and the AT4081
resembles a pencil condenser.
The
AT4050ST, a stereo version of A-T’s acclaimed AT4050, is a stereo
side-address condenser microphone with independent cardioid and figure-of-eight
elements, configured in a mid-side arrangement with switch-selectable
internal matrixing. The AT4050ST offers the choice of either a left-right
stereo output (wide 127º or narrow 90º) via the microphone’s
internal matrixing system, or discreet mid-side signals for later
manipulation.
The
AT4047MP, developed in direct response to end users requesting a multi-pattern
version of A-T’s legendary AT4047/SV, features a warm vintage
sound with exceptionally low self-noise, a wide dynamic range and
high SPL capability. It is a side-address externally polarized (DC
bias) multi-pattern condenser microphone with three switchable polar
patterns: omnidirectional, cardioid and figure-eight. The AT4047MP’s
transformer-coupled output and specially tuned element provide sonic
characteristics reminiscent of early F.E.T. studio microphone designs.
About
the METAlliance
The METAlliance consists of a group of globally recognized, award-winning
audio engineers and producers who have been deeply involved in establishing
techniques and technical standards that are the foundation of modern
music recording. The METAlliance Board of Directors is Chuck Ainlay,
Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot
Scheiner and Al Schmitt.
For
more information, please visit www.audio-technica.com.
…ends
641 words
Photo
File 1: AT_40SeriesGroup.JPG
Photo Caption 1: Pictured L-R: AT4080, AT4050ST, AT4081 and AT4047MP.
Photo
File 2: AT_META_AES09.JPG
Photo Caption 2: Pictured L-R: METAlliance’s Ed Cherney, George
Massenburg, Frank Filipetti and Chuck Ainlay, as they toast the certification
of Audio-Technica’s new 40 Series Microphones at the 127th Audio
Engineering Society Convention on October 9, 2009. Photo by Brad Glazer.
(This photo is the property of Brad Glazer and may be used by the
press only for the purpose of one-time reproduction. Unauthorized
use, alteration or reproduction of this photograph is strictly prohibited.)
Click
here for AT4080 product profile and downloadable high-res photo(s).
Click
here for AT4081 product profile and downloadable high-res photo(s).
Click
here for AT4050ST product profile and downloadable high-res photo(s).
Click
here for AT4047MP product profile and downloadable high-res photo(s).
See
more Audio-Technica news releases.
Celebrating
over 45 years of audio excellence worldwide, Audio-Technica is a leading
innovator in transducer technology, renowned for the design and manufacture
of microphones, wireless microphones, headphones, mixers, and electronics
for the audio industry.
—For
more information on the complete range of Audio-Technica products,
contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
—For
further information regarding product availability and pricing in
the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk);
in Germany, please contact Anja Groth (a.groth@audio-technica.de);
in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).