PRESS RELEASE
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Audio-Technica Positioned for Strong 2012 NAB Convention
— A-T will showcase new products and host informative audio instructional sessions —
— Company celebrates 50th anniversary with special limited-edition anniversary products on display —
NAB SHOW, LAS VEGAS, NV, April 16, 2012 — In the midst of its yearlong 50th anniversary celebration, Audio-Technica is poised for an eventful NAB convention.
On Monday, Tuesday and Wednesday (April 16-18, 2012), A-T’s booth (C3010) will host audio instructional sessions by Dr. Fred Ginsburg, renowned industry veteran and specialist in production sound recording for motion pictures and video; Robert Bigelow, audio engineer for HBO’s Tremé; and Steve Savanyu, Audio-Technica Director, Educational Services. These instructional sessions will be held all three days as follows:
10:00am–10:30am
Microphone Techniques for Episodic Television and Features, by Dr. Fred Ginsburg11:00am–11:30am
Microphone Techniques for Digital SLR Cameras, by Steve Savanyu1:30pm–2:00pm
Rigging Lavaliers and Wireless Microphones for Film and Video Production, by Dr. Fred Ginsburg2:30pm–3:00pm
Recording Live Music for Broadcast, by Robert Bigelow3:30pm–4:00pm
Mid-side/Stereo Miking Demystified, by Robert BigelowA-T is also featuring new and notable products, including the AT2005USB Cardioid Dynamic USB/XLR Microphone at NAB 2012. This handheld dynamic microphone has both USB and XLR connections, enabling its use either with a computer or with a P.A. system. Its durable metal construction provides long-lasting performance. Its low-mass diaphragm and smooth, extended frequency response make the microphone ideally suited for voiceover, field recording, podcasting, home studio recording and live performance use.
Additionally, A-T is introducing a number of limited edition products, all featuring a distinct Audio-Technica 50th Anniversary design and color scheme. The products include ATH-M50s/LE Professional Studio Monitor Headphones, ATM25/LE Hypercardioid Dynamic Instrument Microphone, AE4100/LE Cardioid Dynamic Handheld Microphone, AE5400/LE Cardioid Condenser Handheld Microphone, AE6100/LE Hypercardioid Dynamic Handheld Microphone, AT4050/LE Multi-pattern Studio Condenser Microphone and AT4050URUSHI Multi-pattern Studio Condenser Microphone with urushi lacquer finish and hand-painted Japanese maple leaves. These products are limited-edition versions of Audio-Technica’s ATH-M50s, AE4100, AE5400, AE6100, AT4050 and the legacy product ATM25.
For more information, please visit www.audio-technica.com.
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Photo File: Anniversary_Products.JPG
Click here for AT2005USB, ATH-M50s/LE, ATM25/LE, AE4100/LE, AE5400/LE, AE6100/LE, AT4050/LE and AT4050URUSHI product profiles and downloadable high-res photos.
See more here:
- 50th Anniversary Information and Video
- Lighthearted Company Tour of Audio-Technica USA Video
- Additional News Releases
Celebrating 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
—For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).
Audio-Technica is exhibiting at Booth C3010 during the 2012 NAB Show in Las Vegas, Nevada.
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