PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
AUDIO-TECHNICA CONTINUES ITS
SUPPORT OF THE WORLD’S FINEST ATHLETES IN BEIJING 2008
STOW, OH, August 25, 2008 — More than 3500
Audio-Technica microphones were used by Beijing Olympic Broadcasting
in the coverage of the XXIX Olympic Games, August 8-24, 2008, in Beijing,
China. Beijing Olympic Broadcasting’s use of Audio-Technica microphones
for the broadcast of the 2008 Games marks the continuation of A-T’s
Olympic involvement with the Games.
Beijing Olympic Broadcasting was the Host Broadcaster
for the Beijing 2008 Olympic Games, responsible for producing the international
radio and television signal, which is the unbiased television and radio
coverage of the Games. This television production included the deployment
of all cameras, the development of graphics and creation of the audio
that was used to capture each sporting venue and the subsequent transmission
by Rights Holding Broadcasters to their home countries.
“We could not be more pleased that our microphones
were used by Beijing Olympic Broadcasting,” said Kazuo Matsushita,
Audio-Technica Corporation President. “All eyes and ears were
on Beijing in 2008 for the Olympic Games, and the demands of the multitude
of settings in this event called for a wide range of extremely durable
and dependable microphones. We are honored that Audio-Technica products
met the broadcast community’s requirements for use at this critical
venue.”
Beijing Olympic Broadcasting used the AT4050 Large Diaphragm
Multi-pattern Microphone to create both the stereo and 5.1 surround
sound ambience at the Olympic events. The sonic details were added by
using a large number of Audio-Technica’s shotgun microphones,
including the BP4071 and BP4073 Line + Gradient Condensers, as well
as the BP4027 and BP4029 Stereo Shotgun Microphones, both of which were
developed as a direct result of feedback from leading broadcasters and
field production professionals involved in past Olympics.
Other microphones supporting the audio setup included
the AE4100 Cardioid Dynamic Handheld Microphone, AT825 OnePoint®
X/Y Stereo Field Recording Microphone, AT849 Stereo Boundary Microphone,
ATM350 Cardioid Condenser Clip-On Microphone and the 5 mm AT899 Subminiature
Omnidirectional Condenser Lavalier Microphone. Audio-Technica wireless
systems and headphones also figure prominently in Beijing Olympic Broadcasting’s
Olympic coverage.
“The sound of competitive sports is critical in
the viewer experience, and Audio-Technica supports this philosophy,”
said Dan Montecalvo, Audio-Technica Broadcast Market Manager. “Audio-Technica
began an effort at the 1996 Atlanta Games to supply an extensive selection
of microphones for the capture of audio in broadcast sports, improving
the sound and reducing the visibility of the mics in the process. We
quickly developed and released several microphones designed specifically
for these purposes and continue with the ongoing development of products
to meet the needs of professional broadcasters.”
The Beijing 2008 Summer Games featured athletes from more
than 200 countries competing in 28 sports at 37 venues, with media representatives
covering the event for a worldwide audience of billions.
...ends 460 words
Celebrating over 45 years of audio excellence worldwide, Audio-Technica
is a leading innovator in transducer technology, renowned for the design
and manufacture of microphones, wireless microphones, headphones, mixers,
and electronics for the audio industry.
— For more information on the complete range of Audio-Technica
products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com