Tel: (615) 662-1616
Fax: (615) 662-1636
PROVIDES MICROPHONES FOR NBC’S COVERAGE OF THE VANCOUVER WINTER
microphones enabled NBC to capture audio for the 5.1 surround sound
broadcast during coverage of the Vancouver Olympic Winter Games, February
12-28, 2010 —
OH, March 15, 2010 — Audio-Technica,
a world leader for microphone solutions for over 45 years, was selected
to provide microphones to NBC during the network’s coverage
of the XXI Olympic Winter Games from Vancouver, February 12-28, 2010.
The announcement was made by Bob Dixon, Director of Sound Design,
NBC Olympics, and Greg Pinto, Audio-Technica Vice President of Marketing.
used several Audio-Technica microphones, headphones and related products
for their broadcasts. Notable models include the BP4027
Stereo Shotgun Microphone, which was used on hand-held cameras for
close-ups of athletes in the finish-line area or awaiting scores;
Multi-pattern Condenser Microphone, which was used at every venue
to capture the surround ambience of the stadiums, arenas and finish-line
crowds; and the BP896
MicroPoint™ Subminiature Omnidirectional Condenser Lavalier
Microphone, which was used on talent in the broadcast studios.
stated, “We are incredibly honored to provide microphone solutions
for NBC’s coverage of the Vancouver Winter Olympics. We have
worked closely with NBC at previous Olympic broadcasts, and were excited
to continue our partnership during the Vancouver Winter Games. The
Olympics are one of the most highly watched events on television,
and we believe it speaks to the quality and dependability of our products
that NBC consistently chooses A-T microphones for these broadcasts.”
stated, “We were very happy with every Audio-Technica mic we
used, and we are grateful for the support. Since we were in 5.1, we
chose to use an array of AT4050s at all the venues to capture the
ambience of the stadiums, arenas, and the crowds at the finish line.
I’ve used the 4050 in the past because it provides clear, detailed
sound and is very dependable. For camera mics, the BP4027s worked
well to capture candid conversations between the athletes and coaches,
along with the lively sounds of the finish-line crowds. The ability
to cover these exchanges provided our viewers an up-close-and-personal
perspective of The Games.”
NBC has broadcast 11 Olympics, the most Olympics broadcast by any
network. NBC surpassed ABC’s 10 Olympics with the 2008 Beijing
Games, the most watched television event in U.S. history with 215
million viewers. The 2010 Vancouver Games mark the sixth of an unprecedented
seven consecutive Olympic broadcasts by NBC Sports. The impressive
streak began with the 2000 Sydney Games and continues through the
2012 London Games. NBC has broadcast eight of the last 10 Olympic
Games, both summer and winter; Vancouver will mark the ninth out of
the last 11.
Celebrating over 45 years of audio excellence worldwide, Audio-Technica
is a leading innovator in transducer technology, renowned for the
design and manufacture of microphones, wireless microphones, headphones,
mixers, and electronics for the audio industry.
more Audio-Technica news releases.
more information on the complete range of Audio-Technica products,
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow,
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com