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Adam Riley, GC Pro
Marketing Manager

Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616

Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238



GC Pro Appoints Adam Riley Marketing Manager

— Newly created position further emphasizes ongoing expansion of GC Pro —

WESTLAKE VILLAGE, CA, November 24, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces the appointment of Adam Riley to the newly created position of Marketing Manager, GC Pro. The announcement was made by GC Pro Vice President Rick Plushner and reflects the division’s ongoing growth and expansion within the Professional Audio, Live Sound, House-Of-Worship, Education and Installed Sound market sectors.

In his new position, Riley will be responsible for developing and implementing a comprehensive marketing plan to increase overall brand visibility by utilizing new, progressive marketing tools with a special focus on web, print, social media and event-based initiatives.

Born and raised in St. Louis, Missouri, Riley has always had a passion for music and arts. He began playing guitar at age nine and went on to perform at live events within the Saint Louis and Midwest region. After graduating college with a degree in art and media design from Jefferson College, Missouri, Riley worked as a multimedia designer and web developer, and eventually moved into the role of Creative Director within the power sports industry. Wanting to further his education and hone his skills in marketing, Riley eventually went back to college to receive a degree in Advertising and Marketing Communications, along with another minor in Interactive media, from Webster University of Saint Louis. During that time he took on the role of Regional Marketing Director, working client-side for the Surdyke Family of Dealerships, a privately owned business within the power sports industry. 

Commenting on the appointment, Rick Plushner stated, “Adam is a welcome addition to GC Pro, and his strengths dovetail nicely with the rest of the team. This is an exciting time to be in the business, as the entire marketing paradigm is changing, and we are looking forward to Adam bringing his unique perspective and skill set to our group. His involvement will be extremely beneficial to the long term growth and expansion of GC Pro.”

“My longing to live on the west coast and in an urban environment with a vast amount of culture and creativity have led me to working for GC Pro, and I couldn’t be happier,” stated Adam Riley. “Coming aboard GC Pro was the perfect opportunity to utilize my creative skills, while helping to build the brand and its media communications. I’m looking forward to working with the company as we plot our course to maximize our offerings to the marketplace while assisting our vendors and end users alike.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com, contact media@guitarcenter.com, or visit our Press Room at http://gc.guitarcenter.com/pressroom/.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616






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