WESTLAKE VILLAGE, CA, April 22, 2015 — The outside sales division of Guitar Center that focuses on the needs of professional users, Guitar Center Professional (GC Pro), outfitted one of the largest mixed-use developments in the Southeast, Avalon, with a multi-use sound system to elevate the overall guest experience. Developed by North American Properties (NAP), Avalon opened late last year in the Atlanta suburb of Alpharetta. The $600 million, 86-acre live, work, play community includes 500,000 square feet of retail, chef-driven restaurants, Class A office, luxury rental homes, single-family residences and a planned full-service hotel and conference center. One of Avalon’s biggest differentiators is its promise to be more than just a place to shop or dine – it’s a place to be, which is why NAP decided to equip Avalon’s outdoor Plaza with a state-of-the-art sound system. The Plaza is now a fully functional performance stage, which enhances the Avalon experience, whether it’s in the form of an outdoor concert, fashion show or chef demonstration.
“We’re thrilled to provide an elevated sound experience for our guests who come to Avalon as their ‘third place’ – a place to spend time and enjoy life with family and friends outside of work and home,” said Wayne Rigsby, Manager of Guest Experience for NAP.
The Plaza’s sound system is composed of two Danley OS-80 and two OS-115 all-weather speaker cabinets powered by three Crown XTI amplifiers, a Crown DCI amplifier which powers several speakers surrounding the large fountain and all managed by a dbx DriveRack 4820 speaker processor. The system is protected by two Furman CN2400S networked power sequencers and two APC commercial grade UPS (Uninterrupted Power Supply) units.
The sound can be managed from anywhere, thanks to the integration of a Savant automation system that enables control over Wi-Fi through an Apple iPad. The sound system was installed through GC Pro’s Affiliate Program, which matches a customer’s installation and integration needs with the best available systems integrators. Commercial Sound & Video installed the sound system, while Profound Dimension did the programming of the Savant automation system.
The Owner of Commercial Sound & Video, Nathan Miller, says the Danley speakers are a good choice for the space, sonically and aesthetically. “It’s set up so that a band or a performer can simply plug in and play,” Miller said. “GC Pro had the ability to provide every item that was necessary to make this happen including remote control access of the system via the iPad and Savant automation.”
A similar system, whose components will also be sourced and installed through GC Pro, will be installed at another nearby North American Properties development, Atlantic Station, in the near future.
For more information, please visit www.gcpro.com.
Photo File 1: Avalon_Photo1.JPG
Photo Caption 1: The multi-purpose Plaza at the Avalon mixed-use community in Alpharetta, Georgia, featuring audio components sourced through Guitar Center Professional. Photo courtesy of North American Properties (NAP). © 2015.
Photo File 2: Avalon_Photo2.JPG
Photo Caption 2: The multi-purpose Plaza at the Avalon mixed-use community in Alpharetta, Georgia, featuring audio components sourced through Guitar Center Professional. Photo courtesy of North American Properties (NAP). © 2015.
Photo File 3: Avalon_Photo3.JPG
Photo Caption 3: A celebration at the multi-purpose Plaza at the Avalon mixed-use community in Alpharetta, Georgia, featuring audio components sourced through Guitar Center Professional. Photo courtesy of North American Properties (NAP). © 2015.
About Guitar Center Professional
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.
About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. With more than 260 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. In addition, Guitar Center’s sister brands includes Music & Arts, which operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. With an unrivaled in-store experience, an industry-leading online presence and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth. For more information about Guitar Center, please visit www.guitarcenter.com.
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