|
COMPANY
PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.com |
FOR IMMEDIATE
RELEASE
GUITAR CENTER
PROFESSIONAL HELPS BEACON STREET STUDIOS OUTFIT THEIR FACILITY WITH
NEW COMPONENTS
— In the fast-paced
world of broadcast commercials, Beacon Street Studios finds that time
is its most precious commodity, and GC Pro’s full-service capability
means Beacon Street can focus on the music while GC Pro finds the right
gear —
WESTLAKE
VILLAGE, CA, March 11, 2010 — Beacon
Street Studios in Venice, California, is a unique kind of place,
where major international advertising firms, including BBDO, Ogilvy
& Mather and DDB, have their clients’ music created for broadcast
spots, such as the five commercials for Career Builder, Hyundai, Bridgestone
and Gatorade that they scored for the Super Bowl this year. At the same
time, music artists including Hootie & the Blowfish and April Hendrix,
and noted music producers like Don Was and Ed Cherney, have also found
Beacon Street Studios – a space once occupied by the legendary
Joni Mitchell – to be a creative haven for their art. Being such
an in-demand facility keeps their calendar busy, and as they were looking
to update several studio components, the biggest issue was time. Fortunately,
Guitar Center Professional (GC Pro),
the outside sales division of Guitar Center that focuses on the needs
of professional users, helped the studio find the right gear effectively
and efficiently, determining what new equipment was needed to help the
facility keep up with demand. With GC Pro on its side, Beacon Street
was able to keep the focus where it needs to be – on the music.
GC
Pro Account Manager Rich Avrach recommended the two new Avid Pro Tools
HD3 systems and new Apple MacPro® computers that would join the
four other Pro Tools systems that Beacon Street had already purchased
through GC Pro. Other new purchases included an Antelope Audio Isochrone
OCX-V video-optimized master clock with built-in video generator, a
Dangerous Music MONITOR ST-SR Stereo and Surround Monitor Control System,
an Avalon VT-747SP stereo spectral-opto-compressor and 6-band program
equalizer, a Grace Design m906 5.1 and Stereo High Fidelity Monitor
Controller and ADAM A7 monitors, as well as several Waves Diamond TDM
bundles a number of Sennheiser and Neumann microphones. And this was
just some of the gear that GC Pro experts recommended to enable Beacon
Street to increase its productivity without impeding the studio’s
workflow and creative processes.
“The
biggest advantage we get from GC Pro is time – time not spent
looking through vast amounts of product information, researching prices
and time spent holding on the phone,” says John Nau, Composer
and Co-Owner of Beacon Street Studios. “Time is one thing we can’t
make any more of, and with GC Pro we can use our time for our clients
instead of chasing down information about products and technologies.”
Nau
also likes the sense of trust that working with GC Pro has engendered:
he knows he’ll always get the best prices, have access to full
technical support, and be able to tap into a wide range of other services
(such as systems and acoustic design) if necessary. “If we need
someone to walk us through some new things, Rich makes sure that we
get that kind of support, and without it taking time away from serving
our clients,” says Nau. “GC Pro always gets us what we need
quickly and efficiently. In this business, it’s all about time,
and GC Pro makes sure we can use our time well.”
Photo
File: BeaconSt.JPG
Photo Caption: The team at Venice, California-based Beacon Street Studios,
which recently updated its studio components with gear from Guitar Center
Professional. Pictured L-R: Producer Faye Armstrong, Composer Colin
Wolfe, Beacon Street Studios Owners John Nau and Andrew Feltenstein,
Composer Brian Chapman, Composer Jeremy Balliger, Composer Danny Dunlap
and Music Supervisor Derek Breakfeild. Not pictured: Producer Adrea
Lavezzoli and Composer Anthony Brewster.
About
Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center
that focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more. Emphasizing
extraordinary individualized service via local account managers, GC
Pro offers expert consultation and a comprehensive selection of the
world’s finest equipment for music and audio professionals. More
information on GC Pro can be found by visiting www.gcpro.com.
Guitar
Center is the leading United States retailer of guitars, amplifiers,
percussion instruments, keyboards and pro-audio and recording equipment.
Our retail store subsidiary presently operates more than 200 Guitar
Center stores across the U.S. In addition, our Music & Arts division
operates more than 100 stores specializing in band instruments for sale
and rental, serving teachers, band directors, college professors and
students. We are also the largest direct response retailer of musical
instruments in the United States through our wholly owned subsidiary,
Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
Web site at www.guitarcenter.com.
The
Guitar Center logo is a registered trademark of Guitar Center, Inc.
Other brand or product names may be trademarks of the respective companies
with which they are associated.
MEDIA
CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616