home


Photo Files
(Click for high-res
JPG images)


The team at Venice, California-based Beacon Street Studios, which recently updated its studio components with gear from Guitar Center Professional. Pictured L-R: Producer Faye Armstrong, Composer Colin Wolfe, Beacon Street Studios Owners John Nau and Andrew Feltenstein, Composer Brian Chapman, Composer Jeremy Balliger, Composer Danny Dunlap and Music Supervisor Derek Breakfeild. Not pictured: Producer Adrea Lavezzoli and Composer Anthony Brewster.

PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
www.clynemedia.com

COMPANY PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.com

FOR IMMEDIATE RELEASE

GUITAR CENTER PROFESSIONAL HELPS BEACON STREET STUDIOS OUTFIT THEIR FACILITY WITH NEW COMPONENTS

— In the fast-paced world of broadcast commercials, Beacon Street Studios finds that time is its most precious commodity, and GC Pro’s full-service capability means Beacon Street can focus on the music while GC Pro finds the right gear —

WESTLAKE VILLAGE, CA, March 11, 2010Beacon Street Studios in Venice, California, is a unique kind of place, where major international advertising firms, including BBDO, Ogilvy & Mather and DDB, have their clients’ music created for broadcast spots, such as the five commercials for Career Builder, Hyundai, Bridgestone and Gatorade that they scored for the Super Bowl this year. At the same time, music artists including Hootie & the Blowfish and April Hendrix, and noted music producers like Don Was and Ed Cherney, have also found Beacon Street Studios – a space once occupied by the legendary Joni Mitchell – to be a creative haven for their art. Being such an in-demand facility keeps their calendar busy, and as they were looking to update several studio components, the biggest issue was time. Fortunately, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, helped the studio find the right gear effectively and efficiently, determining what new equipment was needed to help the facility keep up with demand. With GC Pro on its side, Beacon Street was able to keep the focus where it needs to be – on the music.

GC Pro Account Manager Rich Avrach recommended the two new Avid Pro Tools HD3 systems and new Apple MacPro® computers that would join the four other Pro Tools systems that Beacon Street had already purchased through GC Pro. Other new purchases included an Antelope Audio Isochrone OCX-V video-optimized master clock with built-in video generator, a Dangerous Music MONITOR ST-SR Stereo and Surround Monitor Control System, an Avalon VT-747SP stereo spectral-opto-compressor and 6-band program equalizer, a Grace Design m906 5.1 and Stereo High Fidelity Monitor Controller and ADAM A7 monitors, as well as several Waves Diamond TDM bundles a number of Sennheiser and Neumann microphones. And this was just some of the gear that GC Pro experts recommended to enable Beacon Street to increase its productivity without impeding the studio’s workflow and creative processes.

“The biggest advantage we get from GC Pro is time – time not spent looking through vast amounts of product information, researching prices and time spent holding on the phone,” says John Nau, Composer and Co-Owner of Beacon Street Studios. “Time is one thing we can’t make any more of, and with GC Pro we can use our time for our clients instead of chasing down information about products and technologies.”

Nau also likes the sense of trust that working with GC Pro has engendered: he knows he’ll always get the best prices, have access to full technical support, and be able to tap into a wide range of other services (such as systems and acoustic design) if necessary. “If we need someone to walk us through some new things, Rich makes sure that we get that kind of support, and without it taking time away from serving our clients,” says Nau. “GC Pro always gets us what we need quickly and efficiently. In this business, it’s all about time, and GC Pro makes sure we can use our time well.”

Photo File: BeaconSt.JPG
Photo Caption: The team at Venice, California-based Beacon Street Studios, which recently updated its studio components with gear from Guitar Center Professional. Pictured L-R: Producer Faye Armstrong, Composer Colin Wolfe, Beacon Street Studios Owners John Nau and Andrew Feltenstein, Composer Brian Chapman, Composer Jeremy Balliger, Composer Danny Dunlap and Music Supervisor Derek Breakfeild. Not pictured: Producer Adrea Lavezzoli and Composer Anthony Brewster.

About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616



Copyright ©2010, Clyne Media, Inc.,
All Rights Reserved.