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Leading video post-production facility Blueroom, which was recently equipped with state-of-the-art audio technology supplied by and through Guitar Center Professional.

Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616

Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238



— Leading full-service video post-production facility adds ADR and Foley recording and editing services with equipment choices based on advice from the world’s largest and most comprehensive professional audio dealer —

WESTLAKE VILLAGE, CA, March 15, 2010Blueroom, an industry-leading video post production facility with locations in Hollywood and Manhattan Beach, California, and a satellite facility in Louisiana, has added ADR and Foley recording and editing services to the premium visual effects and editing services it has offered the film and television industry since 1998. New control rooms and recording spaces at the Chaplin Theater on the Raleigh Studios lot in Hollywood and at Blueroom’s new Manhattan Beach location (where Blueroom is doing work for ABC’s Castle and Private Practice series, as well as the upcoming Iron Man 2 and additional Marvel Entertainment film features, among many other projects) were equipped with state-of-the-art audio technology supplied by and through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Key purchases included fully-loaded Digidesign Pro Tools HD systems; Yamaha 02R96 mixing consoles; microphones from leading brands including Shure, Sennheiser and Neumann; and Genelec active monitoring systems.

“GC Pro was instrumental in helping us add audio services to the company in an efficient and cost-effective manner,” says Mike Patterson, Audio Mixer at Blueroom. Patterson cites the assistance given by GC Pro’s Richard Ash and Dan Scalpone. “They helped us make some of the big-ticket decisions such as consoles and recording systems, and they were extremely knowledgeable about how systems work, as well as helping us adapt them to fit our needs,” he said. He also noted that, in addition to helping research a synchronization solution for the 43-inch and 60-inch video displays, as well as the large projection screen at the Hollywood facility (establishing the appropriate frame-delay value for each type of screen), GC Pro also sourced the product, despite it not being in GC Pro’s standard inventory. Blueroom has also begun construction on their new mix room, housing a Digidesign ICON Digital Console, to be completed this spring. This facility will add television, trailer and pre-dubbing work to Blueroom’s services.

Along the same lines, GC Pro found a solution that gave the studios’ red “record” warning lights a pair of yellow sidebars that would let people know when recording was about to begin, and integrated it so that they would illuminate when the Pro Tools system drops into record mode. Patterson concludes, “It wasn’t about them making a sale – it was about how they could make what we were trying to do as good as it could possibly be. They truly understand what we do and that was extremely helpful when designing the new control rooms.”

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Photo Caption: Leading video post-production facility Blueroom, which was recently equipped with state-of-the-art audio technology supplied by and through Guitar Center Professional.

About Blueroom
Blueroom provides the motion picture and television industry with premium post production services: Editing, Finishing/Online, Visual effects, ADR/Foley/narration recording, and DVD and Blu-ray authoring. Blueroom is based on the Raleigh Studios lot in Manhattan Beach with satellite offices in Louisiana and Hollywood. Blueroom is the leading full-service post production facility in the South Bay area. Their flexibility and focus allows them to tailor their services to specifically serve their clients’ needs. Their Hollywood office located on the Raleigh Studios Hollywood lot provides ADR recording and audio services for television and feature film productions. In Louisiana, Blueroom provides film productions with experienced personnel, AVID rentals and cutting rooms, production offices, ADR and foley stages, screening room and DI theater for color grading. Blue Room has a rich history and expertise in DVD production under the Directorsite brand since 1998. Now as Blueroom, Directorsite clients (film distributors and studios) have complete Blu-Ray encoding, authoring and design capabilities at their disposal.

About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616

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