WESTLAKE VILLAGE, CA, April 18, 2011 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is pleased to announce that it has substantially enhanced its relationship with D.A.S. Audio, a leading global manufacturer of live sound, installed sound and portable sound systems and components for the past 40 years. Previously, D.A.S. Audio supplied products for very specific sales through GC Pro’s location in Hallandale, Florida. Now, the entire line of D.A.S. Audio flagship products, including the Aero Series 2 and Avant live sound systems, Road Series monitors, and Variant, RF, and Arco Series installed sound products, as well as all components and amplifiers in the D.A.S. Audio product line, are available through GC Pro locations nationally. D.A.S. Audio demo products will be located in four GC Pro centers: Hallandale, Florida; Hollywood, California; New Orleans and Atlanta. Systems at these locations are fully tuned and time-aligned and offer the rare advantage of allowing customers to test-drive an array product in-store. And all D.A.S. Audio products are available through any GC Pro store and representative.
This new level of engagement is a winning combination for GC Pro, D.A.S. Audio and all of their customers. “What GC Pro offers us is the ability to bring our products to a very specific segment of the live sound and installed sound markets,” explains Steve Trimble, Eastern Regional Sales Manager for D.A.S. Audio of America. “There are clients who cannot find the equipment and technology that they need from mainstream retail channels and brands, but are not at budget levels that allow them direct access to manufacturers. Through GC Pro’s network of offices and showrooms, we can connect with that very important and growing part of the market in the U.S. At the same time, GC Pro now has access to our entire line of products, along with the training we’re providing to their sales staff, which lets them offer a premium brand to live sound and installed sound markets nationally. This is a great fit for both companies.”
D.A.S. Audio products and systems offer GC Pro customers in an array of market sectors a well-positioned speaker brand at the right time and price. Observes Carlos A. Henao, U.S. Sales Accounts Manager Technical Support, D.A.S. Audio of America, “The timing is excellent – D.A.S. Audio can offer the high-end kind of brand and products that GC Pro customers are looking for, and GC Pro has considerable focus and expertise in the live sound and installed sound markets, such as houses of worship and theaters, that are our bread and butter. They have the access, the expertise and the resources to help get our products into the kind of venues that we want to see them in.”
Don Rodrigues, Regional Vice President Southeast for Guitar Center stores, concurs, noting that, “We needed to offer our GCPro customers additional options for the church and live sound market, and D.A.S. Audio is a great choice as they are in the top tier of products in this category and a fantastic value that we can pass on to our clients. D.A.S. Audio has great brand recognition worldwide and is a great complement to our offerings. In fact,” adds Rodrigues, “several GC Pro locations have already experienced significant sales with D.A.S. Audio’s Aero and Variant series in a number of live sound and church installations. GC Pro is always striving to offer the best products at the most competitive prices backed up by the most knowledgeable and well trained crew in the country. The addition of D.A.S. Audio significantly expands our audio offering, keeping GC Pro a cut above the rest.”
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Photo Caption: Don Rodrigues, Regional Vice President Southeast for Guitar Center stores, pictured with D.A.S. Audio’s Aero line array at D.A.S. USA headquarters in Miami, Florida.
About D.A.S. Audio
Recognized around the world for its quality products and customer-oriented service, D.A.S. Audio offers exceptional customer support both before and after the sale, on-site technical training seminars and long-lasting business relationships. D.A.S. Audio is committed to innovation and the development of high-quality products. The R&D department employs highly qualified professionals and state-of-the-art technology allowing the company to undertake ambitious projects and compete with the best. D.A.S. has secured its position as a market leader in the sound reinforcement industry while continuing to establish itself worldwide and develop new products that satisfy the requirements of an ever-changing market.
About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the world’s largest retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 216 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
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