PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GC PRO HELPS ELIAS ARTS KEEP THE MUSIC REAL
— Elias Arts purchases
SSL AWS 900 digital audio console, Digidesign® Pro Tools®|HD3
and Aviom headphone cue system as part of main studio upgrade —
— GC Pro provides
“comprehensive expertise” that makes the process of finding
the perfect combination of technology platforms significantly easier
and more cost-effective —
NEW YORK, NY, November
21, 2005 — Elias Arts, one of the world’s leading commercial
music and sound production companies, with facilities in New York City,
Los Angeles and Paris, has made a significant purchase of new technology
platforms for the purpose of upgrading the main studio at its Manhattan
location. The equipment, which includes an SSL AWS 900 Analogue Workstation
System, a Digidesign® Pro Tools®|HD3 system with a full array
of plug-ins, and an Aviom headphone cue system, was all purchased through
GC Pro, the world’s largest dealer of pro audio equipment and
products. The account manager leading the transaction was Blue Wilding.
“Dealing with GC
Pro was a fantastic experience,” comments Tag Gross, Executive
Producer and General Manager of Elias Arts’ New York facility,
which has done original music scores, sound design and audio identity
creation for clients including Coke, Nike, Visa, BMW and Verizon. “What
really strikes you is the comprehensive expertise and knowledge GC Pro’s
sales force brings with them. You’re not just buying products;
you’re buying knowledge.”
The advantage that comes
from dealing with GC Pro was of significant help to Elias Arts as the
company planned an upgrade to its main studio in New York City. “Elias
Arts is known for the realness of our music and productions,”
says Gross. “We enjoy combining our composers with live musicians
in the studio. But the industry has moved further into computers, and
that has had an effect on the way people work — many composers
won’t go beyond the computer. With GC Pro’s help, we chose
an SSL AWS 900 console because it gives us a great balance — it
offers the benefits of a great console that our engineers are familiar
with, including the SSL K Series microphone pre’s and G Series
EQs, and it’s also designed to interface directly with the Pro
Tools system. Now, we have the best of both worlds — the speed
of a computer and the musicality of the SSL console.”
Elias Arts is planning to
upgrade other aspects of its New York facility, and Gross says they
will again enlist the help of GC Pro’s experienced sales team.
“They listen to what our goals and parameters are and they come
back to us with advice based on that,” he confirms. “Why
just get a product when you can get a partner?”
For more information on GC Pro, please visit www.gcpro.com
or call 800-935-MYGC to reach the nearest GC Pro account manager.
…ends 402 words
About GC Pro/Guitar Center
GC Pro is the outside sales division of Guitar Center that focuses on
the needs of professional users. Its clientele includes recording studios,
audio engineers, producers, recording and touring musicians, live sound
venues, post production facilities and more. Emphasizing extraordinary
individualized service via local account managers, GC Pro offers expert
consultation and a comprehensive selection of the world’s finest
equipment for music and audio professionals.
Guitar Center is the nation’s leading retailer of
guitars, amplifiers, percussion instruments, keyboards, live-sound/DJ
and recording equipment. We presently operate 153 Guitar Center stores,
with 121 stores in 49 major markets and 32 stores in secondary markets
across the U.S. In addition, our Music & Arts division operates
77 retail locations specializing in band instruments for sale and rental,
serving thousands of teachers, band directors, college professors and
students. Guitar Center is also the largest direct response retailer
of musical instruments in the U.S. through our wholly owned subsidiary,
Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center,
Inc. Other brand or product names may be trademarks of the respective
companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Neilson/Clyne at (615) 662-1616