PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
THE HIT FACTORY CRITERIA GETS A HIGH-TECH MAKEOVER FROM
GUITAR CENTER PROFESSIONAL
— One of the world’s greatest recording facilities turns
to Guitar Center Professional to
“future-proof” its key components, with new Pro Tools HD5
systems in all five studios —
WESTLAKE VILLAGE, CA, March 5, 2008 – The
Hit Factory Criteria is the studio that has given the world massive
hit records from such artists as the Eagles, Madonna, Eric Clapton,
the Bee Gees, REM and Aretha Franklin (to name a few), and it continues
to work with upper-tier contemporary hit-makers including Jay-Z, Chris
Brown and Mary J. Blige. As the studio celebrates its 50th Anniversary
this year, it also celebrates a comprehensive upgrading of its key recording
systems. Seeking to “future-proof” itself for the next generation
of hits, The Hit Factory Criteria turned to Guitar Center Professional
(GC Pro), the outside sales division of Guitar Center that focuses on
the needs of professional users; Mark Ruffolo, Accounts Manager for
GC Pro, Florida, handled the sale with personalized, one-on-one consulting.
All five studios at The Hit Factory Criteria had their Digidesign Pro
Tools systems upgraded to Pro Tools HD5’s with Apple 30"
Cinema Displays. The upgrades included five Digidesign EB7 expansion
chassis and a dozen of Digidesign’s powerful Massive Pack 6 plug-in
bundles. In addition, the in-studio routing system was upgraded from
PCI-X to PCIe, vastly increasing throughput facility-wide.
“Increasing the speed of data flow in the facility
was especially important since many of our clients are working on multiple
projects simultaneously,” explains Trevor Fletcher, Vice President
and General Manager of The Hit Factory Criteria. “It was really
all about future-proofing the facility, to keep us at the top of a very
competitive game and allow us to continue to provide our clientele with
the technology and service they expect.”
GC Pro’s input went well beyond simply selling gear;
implementing such a significant upgrade without interrupting client
work was a challenge, one that Ruffolo helped The Hit Factory Criteria
meet. In addition to new equipment, including five new Apple MacPro
Quad-Core computers, the studio also had to change over from SCSI drives
to internal SATAII drives and quad 250-GB Glyph FireWire drives. Stated
Fletcher, “The technology migration was in many ways a challenge
to our staff; we had to install it while the studio was very heavily
booked. GC Pro helped us with advice and know-how, such as making sure
the vendors supplied us with the latest software and firmware for every
bit of equipment. They also ensured the standardization of all the systems
in terms of our plug-in compliments.”
As The Hit Factory Criteria implemented its upgrades,
sessions for high-level producers including Timbaland and DanjaHandz
continued uninterrupted. “We’ve had a long and close relationship
with The Hit Factory Criteria, and that helped build a trust in us that
we could help them through a comprehensive upgrade and not disrupt the
studio’s ongoing work,” commented Ruffolo. “A lot
of companies can offer competitive prices, but GC Pro offers our customers
a level of service that can’t be found anywhere else.”
For more information on Guitar Center Professional, please
visit www.gcpro.com or call 800-935-MYGC
to reach the nearest GC Pro account manager.
# # #
About Guitar Center Professional / Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center
that focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more. Emphasizing
extraordinary individualized service via local account managers, GC
Pro offers expert consultation and a comprehensive selection of the
world’s finest equipment for music and audio professionals. More
information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the leading United States retailer of
guitars, amplifiers, percussion instruments, keyboards and pro-audio
and recording equipment. Our retail store subsidiary presently operates
more than 200 Guitar Center stores across the U.S. In addition, our
Music & Arts division operates more than 100 stores specializing
in band instruments for sale and rental, serving teachers, band directors,
college professors and students. We are also the largest direct response
retailer of musical instruments in the United States through our wholly
owned subsidiary, Musician’s Friend, Inc., and its catalog and
Web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
Web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of
Guitar Center, Inc. Other brand or product names may be trademarks of
the respective companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616