Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
GUITAR CENTER PROFESSIONAL CONTINUES TO EXPAND OPERATIONS WITH NEW FACILITIES, INITIATIVES AND EVENTS
— GC Pro continues to hire knowledgeable account managers across the country,
while customers access and evaluate all types of equipment in each of
GC Pro’s 33 locations —
WESTLAKE VILLAGE, CA, September 28, 2009 — Guitar Center Professional
(GC Pro), the outside sales division of Guitar Center that focuses on
the needs of professional users, continues to expand its operations and
is poised for another round of market growth. The range of positive
indicators includes the significant expansion of its sales force, which
now boasts 65 staff members and 33 key locations nationwide; a newly
designed / enhanced website featuring a series of online sweepstakes; a
successful systems and products installation initiative and an
expansion of product offerings that will be shown at the upcoming 127th
AES Convention. All of these factors have contributed to the company’s
growth over the past year and explain GC Pro’s increasing market
dominance. Together, they underscore the fact that GC Pro has taken a
multi-pronged strategic approach to a complex market, and that strategy
is proving to be a winner.
the past 12 months, in addition to adding new GC Pro Account managers,
GC Pro has expanded its operations with new dedicated offices in
Fountain Valley, California; South Bay/Los Angeles, California;
Oklahoma City, Oklahoma; Tempe, Arizona; Cherry Hill, New Jersey;
Cincinnati, Ohio; Seven Corners, Maryland; and Denver, Colorado. These
new GC Pro locations provide an opportunity for customers to evaluate
gear and take advantage of the pro-services provided by the division.
The company recently went live with its new website (www.gcpro.com),
greatly enhancing the user’s online experience. The new site features a
streamlined interface, straightforward navigation and new
market-derived content, all part of a clean design that focuses on the
applications of GC Pro’s customers, allowing them to easily connect
with GC Pro’s account managers and other sales staff. Additionally, as
part of the new website, the company began hosting the first in a new
series of online sweepstakes whereby several times a year, GC Pro
management will select one particular product from a high-end gear
manufacturer to feature on the website and give away as that
sweepstakes prize. The first contest features a Solid State Logic
XLogic Alpha Channel, a $995.00 value.
part of its presence at the 127th AES Convention, GC Pro’s exhibit
(Booth #719) on the show floor will highlight key products, including
new Ocean Way Monitors and Neve’s Genesys console, a custom-crafted,
expandable analog recording console with digital workstation control.
has proven to be another growth year for GC Pro,” stated GC Pro
Director, Rick Plushner. “As we continue to pursue initiatives such as
marketing exclusive products, expanding our sales force and offices,
refining our web presence, and offering world-renowned customer
service, GC Pro shows its dedication to strategic approaches and
For more information, please visit www.gcpro.com.
About Guitar Center Professional/Guitar Center
Center Professional is the outside sales division of Guitar Center that
focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more.
Emphasizing extraordinary individualized service via local account
managers, GC Pro offers expert consultation and a comprehensive
selection of the world’s finest equipment for music and audio
professionals. More information on GC Pro can be found by visiting www.gcpro.com.
Center is the leading United States retailer of guitars, amplifiers,
percussion instruments, keyboards and pro-audio and recording
equipment. Our retail store subsidiary presently operates more than 200
Guitar Center stores across the U.S. In addition, our Music & Arts
division operates more than 100 stores specializing in band instruments
for sale and rental, serving teachers, band directors, college
professors and students. We are also the largest direct response
retailer of musical instruments in the United States through our wholly
owned subsidiary, Musician’s Friend, Inc., and its catalog and Web
site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.
Guitar Center logo is a registered trademark of Guitar Center, Inc.
Other brand or product names may be trademarks of the respective
companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616