WESTLAKE VILLAGE, CA, June 24, 2011 — As part of its continuing effort to add useful and valuable services and products to its client offerings, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has launched its new Technical Support Group initiative. The program will provide a number of technical support services, including customized Macintosh®-based audio systems solutions for clients in all of the technology areas it serves, including recording studios, post production facilities and installed A/V. The Technical Support Group concept kicks off with the addition of two new full-time GC Pro engineered/installed sound technicians, one based in the New York City GC Pro location starting in July 2011 and another at GC Pro’s Hollywood, California location since May 2011. Additional personnel for the Technical Support Group are planned for other GC Pro locations in the U.S. in the future.
A key area that the Technical Support Group will focus on will be designing and building Mac-based audio systems that are equipped with the customers’ specifications for hard drives, video cards, RAM and other parameters. The Group will also provide the service of loading and authorizing the customer’s plug-in packages and integrating key applications including AVID’s Pro Tools® HD systems and others, creating a complete turnkey configuration recording system in-house that is also pre-tested, fully documented and ready to deliver to the customer in a plug-and-play configuration anywhere in the United States. For customers in areas served by Technical Support Group personnel, on-site installation and commissioning will also be available. And all systems from the Technical Support Group will also be available for integration by members of GC Pro’s acclaimed Affiliate Services Program, which offers the services of certified studio designers, acousticians, systems integrators and other technical services to all GC Pro customers. No other professional audio retailer can offer such a comprehensive package of high-end products and programs.
GC Pro Director Rick Plushner states, “Our customers will be able to order CTO Mac Systems on a nationwide basis with on-site installations in the New York and Los Angeles metropolitan areas. Going forward, we’ll add additional services and locations. These new services are fully integrated with our GC Pro Affiliates program, offering top architectural studio designers, acoustical designers, systems integration companies and technical services outfits nationwide. This provides new synergy enabling GC Pro to better service the audio industry.”
For more information, please visit www.gcpro.com.
About Guitar Center Professional/Guitar Center
Celebrating its 10th anniversary this year, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion, keyboards and pro-audio and recording equipment. Our retail store subsidiary operates 219 Guitar Center stores across the United States. In addition, our Music & Arts division operates 101 retail stores specializing in band and orchestra instruments for sale and rental, serving teachers, band directors, college professors and students. We also are the largest direct response retailer of musical instruments and related products in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalogs and owned or operated websites. More information on Guitar Center can be found by visiting the Company’s website at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
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