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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Adam Anders and Peer Åström Trust Genelec Monitoring to Make It Happen for High-Profile Musical TV and Movie Projects


— Music producers/composers for hit musical shows get the accuracy they need to turn tracks around quickly and precisely using Genelec 8250A and 8240A Smart Active Monitors™ (SAM™) and a Genelec 7260A subwoofer at their Los Angeles production studio —


NATICK, MA, April 23, 2013 — Adam Anders and Peer Åström are responsible for a lot of music among today’s film and television projects. As producing partners and composers for hit television series like Glee, from which they’ve landed chart-topping songs on iTunes, as well as credits – either separately or together - for shows and films including Hannah Montana Forever, Rock Of Ages, High School Musical 3, Evan Almighty and The Wedding Planner, the pair exemplify the word “prolific.” Yet at the same time, their work is precise technically, artistically and emotionally. In 2013, Anders was cited in Hollywood Reporter's Top 35 Hitmakers, and his work has earned him several GRAMMY® Award nominations, a People’s Choice® Award and two Golden Globe® Awards. Åström has also been acknowledged with four GRAMMY nominations. In addition to their credits working separately (Anders with Backstreet Boys, Miley Cyrus and Ace of Base; Åström with Celine Dion, Madonna and Enrique Iglesias), Anders and Åström have partnered to produce hit records for artists such as Cee Lo and Christina Aguilera. To hit all of those marks consistently and to maintain their position among Hollywood’s leading music producers, the pair rely on monitoring from Genelec, the world’s longstanding pioneer in active monitoring, to make certain that they’re hearing everything that’s on the tracks.

Åström states, “We need to have a great feel for a wide variety of songs. Before lunch, we may need to get a huge Hollywood orchestra arrangement mixed, and after that, we might be working on an indie song or a Katy Perry top 40-style piece. So having an in-depth knowledge and sensibility about different genres is very important to us, and the Genelecs give us the detail that we need to get the job done.”

Anders uses three Genelec 8250A Bi-Amplified DSP Monitors for his L-C-R array and a pair of 8240A Bi-Amplified DSP Monitors for surround (both of which reflect the company’s Smart Active Monitoring™ [SAM™] concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors), along with a 7270A Active DSP Subwoofers. Åström uses five Genelec 8050A Bi-Amplified Monitors and a 7071A Active Subwoofer, with Genelec’s SE™ DSP system to tune the surrounds.

Anders adds, "It can be very challenging to work with so many different types of voices on numerous styles of songs. With the limited time we have for each vocal, we have to know that what we are hearing is true to the real thing, and with Genelec, we know it is.”

For more information, please visit www.genelecusa.com/.


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Genelec, the pioneer in Active Monitoring technology, is celebrating its 35th anniversary of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

 

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.




 

 

 

 

 

 


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