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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Dallas Audio Post Chooses Genelec 1237A Three-Way Smart Active Monitors™

— Longtime Genelec users Dallas Audio Post see very first installation of a 1237A system in the U.S. —

NATICK, MA, October 22, 2014 — Genelec, the leader in active monitoring technology for over 35 years, is proud to be the monitor of choice for post-production facility Dallas Audio Post for the entire course of its 20-year history. Since its founding, Dallas Audio Post has proven itself to be a versatile and highly adept post-production firm, delivering on projects ranging from TV and film clients to corporate, live event, political, video game, sports clients and much more, with specific jobs including voiceover, sound design, mixing, custom music scoring, ADR and Foley work. Recently, the facility became the very first U.S. installation of Genelec’s new 1237A Tri-Amplified Smart Active Monitor™ (SAM™) system, featuring proprietary AutoCal™ and GLM™ technologies and powerful Class D amplification. The current 10,500-square-foot facility was built from the ground up about two-and-a-half years ago, and it is actually the fourth facility that the firm has had since their founding. “It has five audio studios,” notes Roy Machado, Dallas Audio Post President and Creative Director. “Four are traditional TV mixing stages with adjoining recording areas, and the fifth is a theatrical film mixing stage – the only one of its kind in Texas and probably the only one of its kind between New York and L.A. – and all five rooms have their own Pro Tools HD rigs. And if you go back through our history, Dallas Audio Post has been a Genelec user since its inception 20 years ago.  We started out using 1030As in our first incarnation, and as time moved along we started using 1032s for one of our rooms in an LCR format with an array of 1031As for surround.  We also had another room that was using 8050s. So we’ve always had a lot of trust in Genelec monitoring, and the quality of our mixes was very solid and would transport well to broadcast or live environments. Moving forward to this facility we still have one room that is outfitted with 1032s in LCR and a 1031 array for surround mixing.” Machado continues, “In our current facility, we have a medium- to large-sized room, and we had been using the 8050s but wanted something a big larger. So when we heard that Genelec was coming out with a 1237A, we were very interested in those because we knew not only that the speaker would sound great, but that the integration of onboard DSP and GLM software would deliver something great for us. As soon as we could, we called our dealer and started the ball rolling to be one of the first, if not the first, 1237A facility. We sourced them through Sweetwater Sound and Senior Sales Engineer Robert Williams. I think we ended up getting serial number 2 and serial number 4!” Machado and his team have been very happy with the performance so far. He goes on: “Once we put the 1237A’s in the room and then shot the room with the GLM software, we were absolutely in love. I mean the definition that they had! The familiarity of the sound was still there, but we had a much wider sweet spot. The room tuning software is spot-on; we double-checked it against other room tuning tools that we look at and use, and we confirmed that the GLM software is exactly on-point, both in the frequency domain and the time domain. The quality of the sound is outstanding. This is the first time that we have had a three-way speaker at Dallas Audio Post. Typically all the other Genelecs that we have had been two-way speakers. The extra definition that you get from having a three-way speaker is fantastic, and we are just absolutely loving those speakers. As a matter of fact, we already are making plans to upgrade our A room, which has the 1032s and 1031 arrays, to use the 1237As as well, because they are that good.” About the 1237A: The 1237A features a 12” (300mm) bass driver, 5” (130mm) Genelec midrange driver and a 1” (25mm) metal dome tweeter, where the mid- and the high-frequency drivers are mounted in Genelec’s proprietary Directivity Control Waveguide™ (DCW), which allows the system to reproduce flat frequency response both on and off its acoustical axis, thereby allowing for a wider sweet spot. Each one of the system’s drive units has its own power amplifier with a total rating of 500W, 250W for the bass driver and 200W respectively for the mid and high frequencies. Frequency response runs from 37Hz up to 20kHz +/- 2.5dB. In real life studio conditions a pair of 1237As can produce peak levels of 126dB SPL at 1.7 m distance. For more information, please visit www.genelecusa.com/.

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Photo file: DallasAudioPost.JPG Photo caption: The editing suite for Audio Control Room B at Dallas Audio Post, featuring Genelec 1237A Three-Way Smart Active Monitors™. Genelec, the pioneer in Active Monitoring technology, is celebrating over 35 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.   Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.