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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Genelec Continues Sustainable Growth with Advanced Factory Expansion
NATICK, MA, February 11, 2020 — Genelec, the global leader in professional audio monitoring, has signaled a new era of sustainable growth with the opening of a brand-new extension to its lakeside factory in Iisalmi, Finland. Utilizing the latest technologies, the extension will significantly increase the space, flexibility and efficiency of the company’s warehousing and logistics operations, while ensuring that the entire facility is now powered exclusively by sustainable sources including solar, wind and hydroelectric energy.
For over four decades, Genelec has consistently followed a path of sustainable development and environmental responsibility, and it has made recycled materials, low energy consumption and long product lifespan central to its design philosophy. The current factory by Porovesi Lake in Iisalmi was built in 1985 with an architectural design that complements its beautiful natural surroundings, and it was designed to significantly reduce energy wastage through its use of heat recovery and generous insulation of walls, ceiling and windows. The factory moved from oil to a combination of wind and hydroelectric energy supply many years ago, and the new extension now brings solar energy to the mix, courtesy of over 450 roof-mounted solar panels, which will supply 30% of Genelec’s annual power.
The expansion project was managed by Genelec Development Engineer Annika Hujanen and provides almost 2000 square meters (21,528 square feet) of floor space for warehousing and logistics alone, with considerable additional space for customer support offices, a centralized automation control center and efficient waste processing. In keeping with Genelec’s environmental policies, all architects, designers and contractors were chosen for the project based on both their sustainability credentials and their close proximity to Iisalmi, resulting in less travel, better material logistics, and reduced waste and CO2 emissions. The expansion also enables consolidation of Genelec’s external warehouses, offering further improvements in the efficiency of material flow, lean manufacturing and reductions in waste and power consumption.
Commenting on the project, Hujanen explains, “We take our responsibilities to the local community very seriously, so we were really excited to see all the people involved joining forces with us to contribute to the eco-system here in Iisalmi in a sustainable and innovative way. The work was completed on time, on budget and to a fantastically high standard. We’re really proud of what the entire team has achieved.”
Genelec Managing Director Siamak Naghian adds, “For over four decades, total quality and sustainability have been core principles of Genelec’s philosophy. The company has strategically regarded environmental issues as being equally important as profitability, and while our consistent growth in business has been the catalyst for this factory expansion, that growth has to be maintained sustainably. Continuing to keep our entire manufacturing base here in Iisalmi means that we can always guarantee not only the premium total quality of our products, but also that our entire design and manufacturing process helps to conserve our precious natural resources.”
For more information please visit www.genelec.com.
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Photo file 1: Factory_PR_press_image_1.JPG
Photo caption 1: Genelec’s new extension to its lakeside factory in Iisalmi, Finland (exterior)Photo file 2: Factory_PR_press_image_2.JPG
Photo caption 2: Genelec’s new extension to its lakeside factory in Iisalmi, Finland (interior)Photo file 3: Factory_PR_press_image_3.JPG
Photo caption 3: Solar panels at Genelec’s new extension to its lakeside factory in Iisalmi, FinlandPhoto file 4: Factory_PR_press_image_4.JPG
Photo caption 4: Ribbon-cutting ceremony at Genelec’s new extension to its lakeside factory in Iisalmi, FinlandGenelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.