Genelec

PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
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MUSIC MIX MOBILE CHOOSES GENELEC DSP MONITORS FOR 2010 GRAMMY® AWARDS SHOW LIVE BROADCAST

— With newly-expanded operations, Music Mix Mobile’s M3 and M3 West remote recording trucks handle the 5.1 surround audio broadcast, utilizing Genelec DSP Active Monitors —

NATICK, MA, February 2, 2010 — Music Mix Mobile, a New Jersey/California-based remote facilities company combining the talents of award-winning production professionals and state-of-the-art audio solutions, is a collective consisting of industry veterans John Harris, Jay Vicari, Joel Singer, Mitch Maketansky and newly added West Coast-based partners Bob Wartinbee and Mark Linett. On Sunday, January 31, 2010, Music Mix Mobile was commissioned to capture and mix the music audio for the 52nd annual GRAMMY® Awards, broadcast live in 5.1 on CBS-TV from the Staples Center in Los Angeles. In the company’s dual M3 trucks (now known as “M3” and “M3 West”), the GRAMMY Award Show Broadcast Music Mixers John Harris and Eric Schilling, along with Music Mix Mobile Engineer-in-Charge Joel Singer, were on site to ensure the audio would be of the highest quality, and they chose Genelec 8200 Series Active DSP Monitoring Systems. Genelec DSP systems consisting of 8250A Bi-Amplified Active DSP Monitors (in an L-C-R array) and 8240A Bi-Amplified Active DSP Monitors (L-R rear), along with 7260A Active DSP Subwoofers, were used in Music Mix Mobile’s M3 truck for the live music mix, as well as in the identical mirrored system in the M3 West offline remix truck.

The team responsible for the audio at this year’s GRAMMYs again included a who’s who of broadcast audio. The broadcast music mix was handled by Harris and Schilling and was supervised by Hank Neuberger, a prominent member of The Recording Academy® Producers & Engineers Wing®. ATK/Audiotek provided the sound system with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart.

In the days leading up to the awards ceremony and broadcast, the night’s performers rehearsed their segments live on the stage, with Schilling and Harris developing the mixes in real-time in the M3 truck and then going over those performances offline while playing them back for artist managers and the artists themselves in the new M3 West truck. Together, they prepared for the live broadcast mix, so it was vital that both M3 trucks had a world-class, consistent monitoring environment.

Joel Singer, Engineer-in-Charge and co-founder of Music Mix Mobile, stated, “Last year when we added the new West Coast-based M3 West mobile recording truck, we wanted to have a consistent monitoring environment, not only for reference during recording and broadcast, but for the artists, producers and managers that come into our M3 trucks for playback. I have worked with Genelecs for years, and everybody is very comfortable with them because they’re the high-end industry standard. With a show like the GRAMMYs, we’re rehearsing and playing back tracks for up to 15 hours a day for several days, but with the Genelecs, no one ever experiences ear fatigue. They deliver accurate, transparent sound, providing us with the security of knowing exactly what we’re hearing on the night of the broadcast.”

The Genelec 8200 Series Bi-Amplified Active Monitors employ the company’s proprietary DSP (Digital Signal Processing), GLM™ (Genelec Loudspeaker Manager software) and AutoCal™ (Automated Calibration software) technologies, which together create a self-calibrating monitoring solution that both guarantees accurate audio and ensures a steady-paced workflow. This, combined with Music Mix Mobile’s long-time use of Genelec active monitors, made the Genelec DSP monitors an easy decision.

For more information, please visit www.genelecusa.com.

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Photo File: Genelec_MMM_GRAMMY10.JPG
Photo Caption: Pictured L-R: Music Mix Mobile Engineer-in-Charge Joel Singer, along with the 52nd GRAMMY® Awards Broadcast Co-Music Mixer John Harris, in the M3 truck. Genelec DSP systems consisting of 8250A Bi-Amplified Active DSP Monitors and 8240A Bi-Amplified Active DSP Monitors, along with the 7260A Active DSP Subwoofers, were used in Music Mix Mobile’s M3 truck for the live music mix, as well as in the identical mirrored system in the M3 West offline remix truck. Photo by Matthew Cohen. (This photo is the property of Matthew Cohen and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)

Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.