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Genelec’s headquarters in Finland.

 

 

 


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Genelec Focuses on Green Initiative in 2013 and Beyond


— With the new M Series of high-performance, environmentally sustainable active monitors and more energy efficient versions of the company’s existing product line in the coming months, Genelec pioneers new ground in the professional audio market sector —


NATICK, MA, April 18, 2013 — Since its founding 35 years ago, Genelec, the world’s longstanding pioneer in active monitoring, has consistently shown itself to be an environmentally conscious company. In 2013 and beyond, the company is reaffirming that philosophy by dedicating itself to a renewed long-term green initiative, which will see the introduction of new products and revised, more energy-efficient versions of the existing product line, in addition to other company policies. Genelec management has always strived to adhere to efficient manufacturing and shipping methods, and in fact the very concept of active monitors is at its core more energy-efficient than passive monitor/amplifier combination setups. Environmental consciousness is also a large part of the culture of Genelec’s homeland Finland, with the country commonly ranking among the world’s greenest.

Will Eggleston, Genelec Inc. Marketing Director, stated, “We believe people do care about the future of the planet, and Genelec has given serious thought about how we can more substantially participate in this philosophy and apply our acoustics and design R&D talents towards the next generation of loudspeaker products. For our new products and updated versions of existing models, as a starting point, we are focusing on ‘voltage-friendliness,’ with regards to latent power consumption as mandated by the European Union. While the scope of the mandates appears mostly consumer-driven rather than pro, Genelec made a conscious decision to apply these standards to our professional products, because in the end it is just better for the environment and the end user.”

A main component of the green initiative is the debut of the new M Series Bi-amplified Active Monitors. The highly energy-efficient M Series takes a new approach to monitor design. The primary focus in developing the new M Series was to proceed with a green mindset without sacrificing the accuracy and reliability for which Genelec has been known for the past 35 years, while offering something new and innovative for project studio customers. The first two models being introduced are the M030 and the M040 Bi-amplified Active Monitors, which employ a Natural Composite Enclosure™ (NCE™) manufactured for Genelec in Finland with wood fiber and recycled material. Another first is that the M Series models feature new class D amplifiers developed in house by Genelec’s R&D/engineering team. The class D amplifiers are highly efficient, low distortion amplifiers that operate cooler and lighter than class A/B amps. They also feature Intelligent Signal Sensing (ISS) with auto power-off after being idle for 30 minutes and auto power-on when a signal is detected. Automatic voltage selection allows the monitors to operate throughout the world.

In the near future, Genelec will be updating its entire existing product line with more efficient power management. Eggleston continued, “Genelec is known for sound quality, and we are in a unique position to set new standards in the audio industry in regards to power consumption. We’ve always been an environmentally conscious company, and as we roll out our updated product line, we have reinforced that commitment for a new era.”

For more information, please visit www.genelecusa.com/.


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Photo File: Genelec_HQ.JPG
Photo Caption: Genelec’s headquarters in Finland.

Genelec, the pioneer in Active Monitoring technology, is celebrating its 35th anniversary of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

 

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.




 

 

 

 

 

 


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