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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Genelec adds RAW sophistication to Helsinki’s latest restaurant sensation
— Lily Lee offers Taiwanese-inspired cuisine in a modern, semi-industrial setting —
NATICK, MA, March 31, 2021 — Tomi Björck is one of Finland’s best-known chefs and restaurateurs. With ten restaurants and two bakeries already to his name across Finland, Sweden and Australia, Björck with his wife Minka and three other associates embarked on their latest project in spring 2020. Lily Lee, in the heart of the Finnish capital of Helsinki, offers a range of unique dishes inspired by Taiwanese cuisine, Hong Kong’s street kitchens and classical Cantonese cooking. Finnish AV integrator 4Business Oy installed a Genelec loudspeaker system in the environmentally friendly RAW aluminum finish to enhance the dark, sultry interior with a high-class audio experience that blends perfectly into the lush surroundings.
In fact, Björck contacted Genelec directly for his latest project. 4Business’s Janne Lankinen was unsurprised by Björck’s choice. “Music and atmosphere are crucial elements for Tomi at all of his venues, so an easy-to-use, high quality audio system was a must-have feature for Lily Lee. Whilst he aims for a relaxed atmosphere, the emphasis is always on quality and natural materials and ingredients – whether it be the quality of the food, the furnishings, or the sound system. It therefore comes as no surprise that he went straight to Genelec for his audio requirements.”
“We have had Genelec loudspeakers in almost all of our restaurants and there is no other brand we would go with,” confirms Lily Lee’s Minka Björck. “The full, rounded sound of Genelec is key for us and it is totally unique. No other brand sounds quite like it. We like to play music quite loud in our venues, so sound quality is super important. Finally, we love the sleek look of the loudspeakers, they work really well with our décor.”
Lankinen and his team installed a total of twelve Genelec 4030 installation loudspeakers in the distinctive RAW finish across the three areas of the restaurant. “The RAW aluminum finish blends beautifully with the dark, slightly industrial feel of the restaurant, even adding an aesthetic touch of its own,” says Lankinen. “The 4030s deliver excellent acoustic output and controlled directivity from a pleasingly compact enclosure, and of course they match all of the client’s requirements in terms of a minimized carbon footprint thanks to sustainable production practices and an extended product lifecycle. When you add top notch build quality and high brand value to the list, it’s difficult for clients to consider anything else!”
The twelve 4030s were installed as a zoned, distributed system throughout the restaurant, lounge and bar. For processing and routing, 4Business opted for a Symetrix Prism 4x4 Dante processor and a T-5 touchscreen control panel loaded with 4Business’s own graphical user interface for straightforward fingertip management and control. “We have found that this combination is perfect for restaurant staff as a low-threshold, easy-to-use control solution in hospitality environments,” remarks Lankinen. “It gives them everything they need – and no more!”
“I’m really pleased with what we’ve achieved here, as it wasn’t as straightforward as you might think,” he continues. “We had all but finalized our designs when the COVID-19 pandemic hit, and of course, that changed everything. The hospitality industry has been particularly hard hit – even if here in Finland I think we were spared the worst of it. Opening a new business in the hospitality sector during these times represents a considerable risk, and so we were pretty much forced to go back to the drawing board in order to keep costs to a minimum. The challenge, of course, was that the initial requirements hadn’t changed – we still needed to provide high-class music reproduction with excellent coverage and enough SPL capacity to handle DJ performances during weekends. As a result, we had to be pretty creative with our design – especially in terms of loudspeaker alignment – in order to deliver the same stunning results with fewer loudspeakers than initially planned.
“Frankly, the 4000 Series loudspeakers that we opted for in the end have really proven their worth,” concludes Lankinen. “They are truly excellent loudspeakers for this kind of environment. The RAW finish looks superb, and thanks to some clever loudspeaker placement and judicious use of the on-board room compensation controls plus a tiny bit of external processing, the system sounds amazing. I’m grateful that the customer has been able to open a new high-end restaurant during a difficult year, and that we have had the honor of being a part of it.”
For more information please visit www.genelec.com.
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Photo file 1: Lily_Lee_PR_Image_1.JPG
Photo caption 1: Lily Lee restaurant in Helsinki, Finland, featuring Genelec RAW loudspeakersPhoto file 2: Lily_Lee_PR_Image_2.JPG
Photo caption 2: The bar at Lily Lee restaurant in Helsinki, Finland, featuring Genelec RAW loudspeakersPhoto file 3: Lily_Lee_PR_Image_3.JPG
Photo caption 3: Closeup of Genelec RAW loudspeaker in use at Lily Lee restaurant in Helsinki, FinlandPDF file: Lily_Lee_Genelec_Case_Study.pdf
PDF caption: Genelec Lily Lee case studyGenelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.