NATICK, MA, November 13, 2012 — Genelec, the world’s longstanding pioneer in active monitoring, is pleased to have M3 (Music Mix Mobile), a New Jersey/California-based remote facilities company combining the talents of award-winning production professionals and state-of-the-art audio solutions, as a continued loyal user. Aside from the company’s more conventional clients, which include The GRAMMY®s, The Latin GRAMMY®s, The Daily Show with Jon Stewart, The Colbert Report, Late Night with Jimmy Fallon’s live broadcast from the University of North Carolina, and the upcoming 2012 CMA Awards broadcast, among many others, M3 has recently been putting their Genelecs to good use mixing live 5.1 surround sound for broadcast for challenging, high-energy events.
In particular, two recent jobs for AXS.tv – a new brand combining the tools of AEG Live and AXS (formerly HDnet) – allowed M3 to utilize their full Genelec 5.1 systems, which consist of 8200 Series Active Monitors and 7200 Series subwoofer.
On Sunday, September 9, 2012, at the Home Depot Center in Los Angeles, a double bill of Linkin Park and Incubus brought their unique brands of rock to the stage, and M3 was there to capture the performance for broadcast. In M3’s California-based Horizon truck, Broadcast Mixer Jay Vicari was in charge, carefully mixing the audio for a TV special in 5.1. “Linkin Park’s engineer Ethan Mates was with us in the truck during broadcast, and he was very happy. We’ve worked with him before, and he’s always impressed with our work and the Genelec system,” noted M3 Co-Founder and Chief Engineer Joel Singer.
Weeks later, on Tuesday, September 25, 2012, at the Count Basie Theatre in Red Bank, New Jersey, M3 was on site with their East Coast-based Voyager truck to capture and broadcast the 5.1 audio for Joe Jackson and The Bigger Band featuring Regina Carter. John Harris served as Broadcast Music Engineer for this performance.
“The consistency of sound is very important – that is why we standardize our operations and have the same monitors in each of our three trucks and flight pack systems. We rely on Genelecs because they simply provide a world-class monitoring environment, not only for our lead mixers John Harris and Jay Vicari to reference during recording and broadcast, but for the artists, producers and managers that we work with. With Genelecs, ear fatigue is non-existent, and they deliver uncolored, accurate sound, providing us with the security of knowing exactly what we’re hearing on the night of the broadcast.”
The Genelec 8200 Series Bi-Amplified Active Monitors employ the company’s proprietary Smart Active Monitor (SAM) concept, which includes, GLM™ (Genelec Loudspeaker Manager software) and AutoCal™ (Automated Calibration software) technologies, which together create a self-calibrating monitoring solution that both guarantees accurate audio and ensures a steady-paced workflow. These products and technologies reflect Genelec’s recently introduced SAM concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors.
For more information, please visit www.genelecusa.com.