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Mikkeller Shanghai (interior), featuring Genelec 4030 loudspeaker in background

Mikkeller Shanghai (interior), featuring Genelec 4030 loudspeaker in background

Closeup of Genelec 4030 loudspeaker in use at Mikkeller Shanghai

Mikkeller Shanghai (exterior)

Mikkeller Shanghai Genelec case study

 


PRESS RELEASE
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Tel: (615) 662-1616
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FOR IMMEDIATE RELEASE

Genelec brings a taste of the Nordics to China at Mikkeller Shanghai


NATICK, MA, January 20, 2021 — When Mikkel Borg Bjergsø started experimenting in his kitchen with his childhood friend Kristian Keller in 2003, the initial thought was to recreate the beer they most enjoyed and save themselves some money in the process. Today Mikkeller exports craft beer to over 50 countries and operates an equal number of bars and restaurants around the globe. The latest venture is Mikkeller Shanghai, the brand’s first bar in China and an exciting step into a new and developing market. Designed by Mikkeller’s own designer, Camilla Monsrud, the bar is a beautiful fusion of Chinese architecture with Nordic minimalism, including a Genelec 4000 Series sound system.

The accent throughout the bar is on raw, natural materials. Wooden furniture and soft lighting contrast with concrete floors and exposed brickwork. The Genelec 4030 loudspeakers are a perfect match for the quality and aesthetic criteria of Mikkeller Shanghai. Four 4030s are installed in the main bar area – which comprises a number of seated areas plus the bar counter itself – and another 4030 covers the shop space housed in a semi-enclosed mezzanine overlooking the main bar, where customers can purchase merchandising and bottled beer to take away.

The bar is run by Martin Aamodt, the managing partner of Mikkeller Shanghai. Aamodt has lived in Shanghai for many years and previously managed a Mikkeller bar in Copenhagen. He is also a musician and therefore naturally attaches great importance to the sound experience of the bar. “I’ve travelled pretty extensively, and I’ve noticed that Genelec loudspeakers are widely used in the upmarket restaurant and bar sector, as well as in some live clubs,” he reveals. “I was keen to use Genelec for Mikkeller Shanghai, as I felt that it was a great fit for us, both from a quality standpoint as well as aesthetically.”

Genelec sound systems have become a popular option in bars and restaurants thanks to their crystalline audio delivery at low levels that enables customers to enjoy the music without it intruding on their conversation. Aamodt agrees: “I think the mark of a good system for this type of environment is that it goes unnoticed – people are just enjoying themselves without really realising why. However, anyone from a music background or with an interest in music notices immediately that we have good loudspeakers – and that’s cool!”

Aamodt also appreciates the simplicity of the setup: “Genelec specializes in active loudspeakers, which is what we have with the 4030s. This means that there is no extra expense for amplifiers – including installation time – and we don’t even need a subwoofer. The 4030 is powerful enough to deliver the SPL I need and still have plenty left in reserve. It’s a relatively compact loudspeaker, but the sound is really big. I also like that there are so many different options when it comes to mounting brackets and other accessories – you know that they’ll have what you need. Finally, you know that a Genelec solution will last a lifetime, so even if the initial outlay may seem high, not only are you saving money in the long run, but you have the peace of mind of knowing that you’ve invested in the best.”

The system was installed by Nanjing integration specialists FORCPACE, who made good use of the adjustable wall brackets to ensure that each loudspeaker was optimally angled. The individual room response controls on the back of each loudspeaker completed the acoustic setup. Each speaker can be individually adjusted for sensitivity and tone, which greatly facilitates system tuning.

“I wanted a simple, high-quality plug-and-play solution that our non-technical staff could operate easily and that would integrate seamlessly with the environment. That’s exactly what I’ve got, and I’m delighted with the results,” says Aamodt. Indeed, the bar has enjoyed great success since its opening, despite the difficulties caused by the current COVID-19 pandemic. The popularity of Mikkeller in Shanghai has made Aamodt eager to conceive the next project. "The customized colors of the Genelec 4000 Series are really attractive. We are already considering using Genelec speakers that color-match with our next new bar because it will look amazing! Perhaps we can even take the colors and location of speakers into consideration during the design stage so that they form part of the blueprint for the new bar. This will guarantee us a high quality sound and design experience from beginning to end."

For more information please visit www.genelec.com.


...ends 729 words

Photo file 1: Mikkeller_Shanghai_PR_Image_1.JPG
Photo caption 1: Mikkeller Shanghai (interior), featuring Genelec 4030 loudspeaker in background

Photo file 2: Mikkeller_Shanghai_PR_Image_2.JPG
Photo caption 2: Mikkeller Shanghai (interior), featuring Genelec 4030 loudspeaker in background

Photo file 3: Mikkeller_Shanghai_PR_Image_3.JPG
Photo caption 3: Closeup of Genelec 4030 loudspeaker in use at Mikkeller Shanghai

Photo file 4: Mikkeller_Shanghai_PR_Image_4.JPG
Photo caption 4: Mikkeller Shanghai (exterior)

PDF file: Mikkeller_Shanghai_PR_FINAL.PDF
PDF caption: Mikkeller Shanghai Genelec case study

Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.

 

 

 

 

 

 

 

 

 


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