PRESS
RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR
IMMEDIATE RELEASE
GENELEC MONITORING KEEPS THE SOUND UNDER CONTROL FOR
MUSIC MAYHEM ENTERTAINMENT
— Los Angeles
production company and studio chooses Genelec 1032A Bi-Amplified Active
Monitors and the Genelec 7070 Active Subwoofer to assure full-frequency
response at any volume —
NATICK,
MA, April 21, 2010 — Seeking to differentiate itself at
a time when more music than ever before is being produced, Music
Mayhem Entertainment has made careful choices. This extends to
the artists they work with, such as vocalist Shanica Knowles, also
known for her role as Amber Addison opposite Miley Cyrus on the hit
teen show Hannah Montana; and producer/engineers such as Curtis “Sauce”
Wilson, who has had a hand in the production and/or engineering for
tracks by Brandy, Will Smith, Ne-Yo, Musiq Soulchild, Eric Benet,
LeToya Luckett, Eminem and Toni Braxton, among others. And likewise,
when it comes to Music Mayhem’s studio, only the best monitoring
would do: a two-channel + subwoofer system from Genelec,
the pioneer in Active Monitoring technology for more than three decades.
The
Music Mayhem Studios monitoring system consists of a pair of Genelec
1032A
Bi-Amplified Active Monitors and the Genelec 7070A
Active Subwoofer. Music Mayhem Executive Producer Patrick McCook
encountered Genelec monitoring in several top studios in the Los Angeles
area, so when it came to establish his own facility, he chose the
1032A and 7070A components without hesitation. That was a decision
heartily supported by Sauce, who has also enjoyed working on Genelec
monitoring in other facilities, including the studio at Rondor, Universal
Music’s publishing division. He was pleased to discover that
Music Mayhem’s new Universal City facility, where he is now
a freelance Producer and Chief Engineer, also is equipped with Genelecs,
as well as other high-end gear such as an Avid Control|24 console
and outboard processing including Neve EQs and a Universal Audio LA-2A
compressor.
“This
combination of speakers gives us everything we need,” says Sauce.
“I know Patrick liked the sound of them, and I certainly do,
too. The 7070A subwoofer is especially good in that it reproduces
the low frequencies very, very well even at lower volumes, which we
sometimes have to work at since the studio is in a multi-use building.
But when you do kick them up loud, they maintain their consistency
and accuracy. Pop, hip-hop and R&B are very bass-intense genres,
but the Genelec monitors can keep up with anything we put through
them.”
The
Genelec 1032A is a two-way active monitoring system including magnetically
shielded drivers, speaker enclosure, multiple power amplifiers and
active low signal level crossover. Due to its compact size, this system
is ideal for high power near field monitoring. Genelec’s unique
Directivity Control Waveguide™ (DCW™) Technology used
provides excellent stereo imaging and frequency balance even in difficult
acoustic environments. Versatile crossover controls allow for precise
matching of the speaker system to different acoustic conditions. The
system is very easy to use as only mains power and line level input
signal are needed.
The
Genelec 7070A Active Subwoofer is a powerful and precise bass monitoring
tool for modern 6.1- or 5.1-channel Surround Sound or traditional
stereo systems. With its 19-Hz lower cut-off frequency, high sound
pressure output capability and versatile bass management systems,
it can be adapted to all low frequency monitoring situations. The
amplifier unit integrated into the cabinet contains active crossover
filters, driver overload protection circuits and power amplifiers.
The in-built bass management unit has six signal input and output
channels, summed signal output connectors and LFE input equipped with
a selectable 85/120 Hz lowpass filter and a 0 / +10dB LFE sensitivity
switch. The Genelec Laminar Spiral™ (LSE™) bass reflex
cabinet is made of sheet metal rolled into a spiral shape and clamped
between thick MDF side panels. This construction technique provides
excellent laminar flow characteristics with minimal turbulence noise
and enables an optimal packing of a very long reflex tube into a small
space.
For
more information, please visit www.genelecusa.com.
...ends
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Genelec, the pioneer in Active Monitoring technology, is celebrating
over 30 years of designing and manufacturing active loudspeakers for
true and accurate sound reproduction. Genelec is credited with promoting
the concept of active transducer technology, which many manufacturers
are just now incorporating into their products. Since its inception
in 1978, Genelec has concentrated its efforts and resources into creating
active monitors with unparalleled sonic integrity. The result is an
active speaker system that has earned global acclaim for its accurate
imaging, extremely high acoustic output from small enclosures, true
high-fidelity with low distortion, and deep, rich bass.
Other
brand and product names may be trademarks of the respective companies
with which they are associated.
—For
more information on the complete range of Genelec Active Monitoring
Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel:
(508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.