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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Sustainability at the Heart of New Genelec RAW Loudspeakers

NATICK, MA, April 9, 2020 — Genelec, the global leader in professional loudspeakers, is now offering customers the option of a special RAW aluminum color finish, available on a selection of the most popular models in its Studio, AV and Home Audio ranges. All the models feature the timeless Minimum Diffraction Enclosure (MDE) design, developed by Genelec in close collaboration with leading industrial designer Harri Koskinen, and fashioned from recycled aluminum. The RAW versions require no painting and less finishing material than standard painted models – creating an even more environmentally friendly loudspeaker that allows the natural beauty of the enclosure’s raw aluminum to shine through, and gives each individual loudspeaker a unique look and feel. The models available are all two-way designs, and include the 8020, 8030 and 8040 nearfield studio monitors, the 4020, 4030 and 4040 installation loudspeakers, the new 4420 and 4430 Smart IP loudspeakers and the G Two, G Three and G Four home audio models. Genelec’s original use of aluminum enclosures dates back to 1996 with the launch of the 1029A nearfield model, with the distinctive curves of the revolutionary diecast MDE design finally achieving worldwide recognition when the 8000 series was unveiled in 2004. By eliminating edge diffractions, the MDE delivers incredibly flat frequency response, precise imaging and unparalleled acoustical performance. The slimline enclosure is elegantly cast and beautifully finished to produce an extreme rigid structure with large internal volume – thereby extending the frequency response while simultaneously reducing resonances and thus the quantity of internal damping material required. Over the years the MDE design has made possible an extensive range of custom paint finishes, but with the announcement of the new RAW option, Genelec is confident that customers will be attracted to the idea of investing in an endlessly recyclable Genelec loudspeaker that is itself largely created from recycled beverage cans and automotive parts – but is now even kinder to the environment. Genelec Managing Director Siamak Naghian comments, “We have been trialing the RAW finish for an extended period of time, gauging customer response while fine-tuning the production process. Although we were driven by the desire to offer a loudspeaker option with even greater sustainability credentials, it quickly became clear that customers across all market segments also loved the ‘industrial’ design aesthetic that RAW represents. We hope the audio community will agree that our RAW loudspeakers sound exceptional, are beautiful to look at – and are better for the planet too.” For more information, please visit www.genelec.com/RAW.

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Photo file 1: 1_G_RAW_group2b_isopods_02.JPG Photo caption 1: Genelec G Two, G Three and G Four home audio models in the new RAW finish (with IsoPod stands) Photo file 2: 2_G_RAW_group_ISO_003.JPG Photo caption 2: Genelec G Two, G Three and G Four home audio models in the new RAW finish Photo file 3: 3_INTEGRATION_DESIGN_raw_Genelec-15.JPG Photo caption 3: Genelec is now offering customers the option of a special RAW aluminum color finish, available on a selection of the most popular models in its Studio, AV and Home Audio ranges Photo file 4: 4_INTEGRATION_DESIGN_raw_Genelec-20.JPG Photo caption 4: Genelec is now offering customers the option of a special RAW aluminum color finish, available on a selection of the most popular models in its Studio, AV and Home Audio ranges Photo file 5: 5_IMG_7940crop.JPG Photo caption 5: Genelec RAW finish enclosures (manufacturing image) Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.