Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
THUNDER STUDIOS GOES FOR GENELEC 5.1 MONITORING
8240A monitors and a 7270A subwoofer give this Midwestern music recording,
post production and mastering facility the most precise monitoring
MA, October 14, 2010 — At a time when independent music production
has become intensely localized, regional recording studios have taken
on a greater role in the evolution of the music industry. Rolling
Thunder Studios in Traverse City, Michigan, understands that –
it’s the creative and production home for numerous local artists
for everything from their demos to their LPs and their mastering needs.
And now Rolling Thunder’s clients will experience a new dimension
to their music thanks to the recently installed 5.1 monitoring system
from Genelec, the world leader
in active monitoring technology.
its new year-old facility, studio Owner Nick Vasquez has installed
five Genelec 8240A
Bi-Amplfied DSP Monitors and a 7270A
Active DSP Subwoofer, purchased from dealer Sweetwater®. The L-C-R
array is mounted atop the control room’s new Avid Icon D-Command
console, and the rear surround monitors are wall mounted.
are great-sounding monitors,” exclaims Vasquez, who founded
Rolling Thunder Studios 17 years ago and nurtured its expansion into
new areas such as audio post production and scoring – Rolling
Thunder recorded some of the score to director Michael Moore’s
documentary Capitalism: A Love Story. “I traveled to Sweetwater,
where my salesman Brian VanDeKeere and I listened to a lot of monitors,
and the Genelecs just sounded better than any of them to me,”
he says, adding that as he researched his studio’s move into
5.1 surround monitoring for the first time, he discovered that Genelec
monitors consistently came up rated number-one. “They are the
most versatile, in terms of being able to handle all kinds of music,
as well as the most precise and with the most clarity, especially
in the midrange. They are fantastic monitors and I’m glad to
have them in my studio.”
the 8240A and 7270A
The Genelec 8240A Bi-Amplified DSP Monitoring System is ideal in applications
where a wide frequency response is needed but space is limited. The
8240A builds on the rock-solid technology of the highly-acclaimed
8040A, featuring an ingenious, flow optimized, reflex port that provides
solid, clear and articulated low frequencies without compression,
distortion or port noises. Combined with the advanced Genelec Directivity
Control Waveguide™ (DCW™) and the rounded edges and gently
curved front and sides of the MDE™ (Minimum Diffraction Enclosure™)
enclosure, the result is an astoundingly flat frequency response both
on and off axis. Other benefits include superb imaging precision and
minimum listening fatigue. The Genelec Loudspeaker Manager (GLM™)
control network and software enhances further the performance of the
8240A: it features adjustment of levels, distance delays and flexible
room response improvement equalization with the reliable and robust
AutoCal™ automated calibration system via the GLM™ control
network. The 8240A has both analog and AES digital inputs in combination
with a digital thru connection.
Genelec 7270A Active DSP Subwoofer brings the flexibility and accuracy
of room response equalization to an entirely new level. This powerful
and precise low frequency monitoring solution is designed for modern
6.1 or 5.1 multi-channel systems as well as traditional stereo applications.
With its 19 Hz lower cut-off frequency, high sound pressure output
capability and versatile digital bass management system, the 7270A
adapts to all low frequency monitoring situations.
more information, please visit www.genelecusa.com.
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Photo File: Genelec_RollingThunder_NickVasquez.JPG
Photo Caption: Rolling Thunder Studios owner Nick Vasquez in his control
room, featuring Genelec 8240A Bi-Amplfied DSP Monitors and a 7270A
Active DSP Subwoofer.
the pioneer in Active Monitoring technology, is celebrating
over 30 years of designing and manufacturing active loudspeakers
for true and accurate sound reproduction. Genelec is credited
with promoting the concept of active transducer technology,
which many manufacturers are just now incorporating into their
products. Since its inception in 1978, Genelec has concentrated
its efforts and resources into creating active monitors with
unparalleled sonic integrity. The result is an active speaker
system that has earned global acclaim for its accurate imaging,
extremely high acoustic output from small enclosures, true high-fidelity
with low distortion, and deep, rich bass.
brand and product names may be trademarks of the respective
companies with which they are associated.
more information on the complete range of Genelec Active Monitoring
Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760.
Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.