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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Genelec S360 Monitors Drive Spain’s First Dolby Atmos Home Certified Studios
NATICK, MA, March 10, 2020 — Genelec Smart Active Monitors, including the high-SPL S360 two-way model, are at the heart of two new Dolby Atmos Home Entertainment certified rooms at Telson.Tres60 studios in Madrid – the very first in Spain to have been certified by Dolby.
Part of Mediapro’s image and sound post-production company, Telson.Tres60 opened its new facility in May 2019 and decided to upgrade its monitoring capabilities to better serve its clients. “The system upgrades were driven by client demands – for example Movistar asks for everything in Dolby Atmos,” explains sound production coordinator Ana Belén Martín. “We must be able to fit the standards of each of these clients. This means that we have to generate much more material than before because of the different types of broadcast formats – from a mobile phone to a Smart TV.”
The Telson.Tres60 team, alongside Unitecnic – Mediapro’s engineering company which handled the installation – turned to local Genelec partner Audio-Technica Iberia for the 7.1.4 monitoring solution. In both rooms S360A monitors were installed in the LCR positions, with four 1032C monitors as surrounds and the same number of 8340As covering the overhead channels. Low-frequency content is handled by a 7382A subwoofer, and with all of the monitors being calibrated and controlled via Genelec’s GLM loudspeaker management software, the monitoring system is able to provide the flexibility required to work to different standards.
“These are the only two Dolby Atmos Home rooms in Spain approved to work at a 79 dB SPL monitoring level,” adds Pelayo Gutiérrez, sound supervisor and head of the fiction sound department of Telson.Tres60. “Ricardo Viñas from Dolby was responsible for adjusting the rooms and equalizing them to the three required levels: at 85 dB for cinema, 79 dB for Netflix and 82 dB for Telefónica.”
Alongside the two Dolby Atmos Home rooms, the facility features a 7.1 room, two 5.1 rooms, a Foley room and a movie theater, which also benefit from Genelec monitoring technology. “In terms of technical expectations, Genelec has delivered exactly what we anticipated,” reflects Gutiérrez. “We are very happy – it's a perfect setup. We have real confidence when it comes to making premixes here and moving on to the movie theatre or vice versa – the mixes translate perfectly.”
For more information please visit www.genelec.com.
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Photo file 1: Telson_Press_Image_1.JPG
Photo caption 1: Genelec Smart Active Monitors, including the high-SPL S360 two-way model, are at the heart of two new Dolby Atmos Home Entertainment certified rooms at Telson.Tres60 studios in Madrid – the very first in Spain to have been certified by DolbyPhoto file 2: Telson_Press_Image_2.JPG
Photo caption 2: Genelec Smart Active Monitors, including the high-SPL S360 two-way model, are at the heart of two new Dolby Atmos Home Entertainment certified rooms at Telson.Tres60 studios in Madrid – the very first in Spain to have been certified by DolbyPhoto file 3: Telson_Press_Image_3.JPG
Photo caption 3: Genelec Smart Active Monitors, including the high-SPL S360 two-way model, are at the heart of two new Dolby Atmos Home Entertainment certified rooms at Telson.Tres60 studios in Madrid – the very first in Spain to have been certified by DolbyGenelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.