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Union Editorial’s Senior Sound engineer Milos Zivkovic, at the control station for the larger of the facility’s two audio production and mixing studios. Pictured are three Genelec 8250A Bi-Amplified DSP Monitors making up the L-C-R array. Not pictured: a pair of Genelec 8240A Bi-Amplified DSP Monitors for the left and right rear surrounds, and a Genelec 7260A Active DSP Subwoofer.

 

 


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Union Editorial Takes Commercials Into 5.1 Surround with Genelec Monitoring


— From Fiat to Chevy, Diet Pepsi to McDonald’s, Los Angeles commercial post facility Union Editorial is working in the high end of broadcast post production, and their recent acquisition of a 5.1 surround monitoring array of Genelec 8250A and 8240A Bi-Amplified DSP Monitors and a 7260A Active DSP Subwoofer will help keep them there —


NATICK, MA, February 21, 2012 — Prime-time broadcast commercials have followed sports and entertainment programming into the domain of discrete 5.1 surround sound. That has raised the bar for post production facilities in that business, and those looking to produce the best have found Genelec  Active Monitors to be the optimal solution. That’s what Union Editorial discovered when it recently needed to upgrade the monitoring in the larger of its two audio production and mixing studios. The facility regularly handles high-end agency clients, including Chevy, McDonald’s, Fiat and Diet Pepsi, and a hit commercial featured on the 2011 Super Bowl broadcast, Volkswagen’s “The Force” (which won five AICP Awards), as well as its sequel at the 2012 Super Bowl. And the L.A.-based firm also does a fair share of feature film work and movie trailers, so it needs 5.1 monitoring that can cover the gamut of media needs. And that’s just what they now have, thanks to a new monitoring system that consists of three Genelec 8250A Bi-Amplified DSP Monitors for the L-C-R array, a pair of Genelec 8240A Bi-Amplified DSP Monitors for the left and right rear surrounds, and a Genelec 7260A  Active DSP Subwoofer. The system was purchased from Universal City’s RSPE Audio Solutions and installed late last year.

Senior Sound engineer Milos Zivkovic had been a fan of Genelec performance for some time, and when the upgrade was approved, he whole-heartedly endorsed going for Genelecs. “We were looking for a speaker that could serve as a good mid-field monitor -- not too big and not too small, because we have a pretty sizeable control room,” he explains. “I decided to go with the 8200 Series because they are just the right size and they also come with a lot of great features like the Genelec AutoCal™ automatic calibration system. Having things like an adjustable crossover in a speaker is fantastic. But the bottom line on the Genelec speakers is their clarity. You can hear everything and hear it accurately and without coloration. Clients are always judging our facility based on what they hear at other studios, and they know that Genelecs have got a reputation around Hollywood for being the best. That’s a reputation we like being a part of.”

For more information, please visit www.genelecusa.com/ .

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Photo Files: Genelec_UnionEditorial.JPG
Photo Caption: Union Editorial’s Senior Sound engineer Milos Zivkovic, at the control station for the larger of the facility’s two audio production and mixing studios. Pictured are three Genelec 8250A Bi-Amplified DSP Monitors making up the L-C-R array. Not pictured: a pair of Genelec 8240A Bi-Amplified DSP Monitors for the left and right rear surrounds, and a Genelec 7260A Active DSP Subwoofer.


Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.


Other brand and product names may be trademarks of the respective companies with which they are associated.


—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.


 

 

 

 

 

 


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