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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Keith Ross Goes Big with Genelec 8350A Smart Active Monitor™ and 7380A Smart Active Subwoofer™

— Miami area-based producer/songwriter/mixer for artists including The Roots, Pitbull, Ricky Martin, Boyz II Men, Timbaland, J. Balvin and Enrique Iglesias christened his brand new personal studio with Genelec 8350A monitors — — Ross had previously avoided using a subwoofer as part of his monitoring setup because he was concerned that it might not provide an accurate picture of bass in mixes, but the new Genelec 7380A sub he put in has changed that completely —

The NAMM Show, Anaheim, CA, January 16, 2020 — As a producer, mixer and songwriter, Keith Ross is part of the fabric of the South Florida music production universe. His credits include work with Jill Scott, Fifth Harmony, The Roots, Pitbull, Ricky Martin, Boyz II Men, Timbaland, Enrique Iglesias, Robin Thicke, J. Balvin, Nelly and numerous other major recording artists. Part of what’s kept Ross’s sound consistently successful is a longtime reliance on the superior accuracy of Genelec (booth 18501) monitoring solutions. Whether working in some of the country’s elite commercial facilities or in his own personal studio, Ross has made Genelec his go-to choice for critical listening. Most recently, Ross just powered up his latest personal studio, where he’s installed a pair of Genelec 8350A Smart Active Monitors™ and a 7380A Smart Active Subwoofer™. “I’ve been using Genelec for over a decade — the last set I had were the 8340As and I’ve owned several previous Genelecs,” he says. “But this studio is the most custom room I’ve ever had; it’s a top-of-the-line build-out in a new home, so I wanted the absolute top of the line for monitoring here, and that’s the 8350As. They are amazing.” The 8350A speakers, which were sold through Scott Katz at ScitScat Music in Miami, were installed as part of a studio design by Shane White of Legacy Acoustic Designs. “I’m not such a fan of booths,” Ross explains. “I like to be able to interact with artists as they’re recording. So we designed a section of the room for microphone placement that keeps us in the same creative space and not separated by a plate of glass.” Customization of his workspace is why Ross also likes Genelec’s unique Smart Active Monitor features, such as the proprietary Genelec Loudspeaker Manager™ (GLM™) network and software, enabling users to build a highly flexible and reliable monitoring system. “I absolutely am taking advantage of the smart features,” says Ross. “Tuning the speakers to the room was a piece of cake because once the room curve showed up in the GLM software, I could see visually exactly which frequencies to adjust. It was so accurate that when I listened after visually compensating on the EQ, they sounded perfect. I didn’t have to make any other adjustments. It has also been shocking how well mixes translate from these speakers to other systems.” Interestingly, Ross has never regularly used a subwoofer in his monitoring array. “I was always concerned that the low end would be hyped using a separate sub and my bass would sound wimpy on other speakers,” he says. “Scott at ScitScat Music is the one who suggested I add a Genelec Smart Active Subwoofer; he said I’d never notice it was there but that I’d feel the impact like never before, and he was right. The 7380A is totally transparent as part of the monitoring system. From one end of the spectrum to the other, it’s all one fantastic, accurate, cohesive image.” The first project the new Genelec 8350A monitors were used on is a single for Republic Records artist Bria Lee, joined on the track by guest artists Pitbull, a longtime collaborator of Ross’s, and Fat Joe. The track, “One Shot,” was just released April 5 and is currently featured on Billboard.com as it gains traction at radio. When the audio first came through the new speakers in the new studio, Ross knew he had the right ones. “That was the moment I realized just how great these speakers are,” he says. “My mind was blown. These are my favorite speakers of all time to mix on.” For more information visit www.genelec.com, and visit Keith Ross online at www.keithrossmusic.com (along with Instagram @KeithRossMusic and Facebook @KeithRossMusic).

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Photo file 1: KeithRoss.JPG Photo caption 1: Keith Ross, pictured with his setup of Genelec 8350A Smart Active Monitors™. Photo by Josh M. Photography (https://www.instagram.com/gogogadget_nikon/). © 2019. Photo file 2: KeithRoss_setup.JPG Photo caption 2: Keith Ross’s mixing setup, featuring Genelec 8350A Smart Active Monitors™. Photo by Josh M. Photography (https://www.instagram.com/gogogadget_nikon/). © 2019. Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.