PRESS RELEASE
Contact: Clyne Media
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GUITAR HERO® III: LEGENDS OF ROCK
NOW AVAILABLE AT GUITAR CENTER
— Guitar Center is also the featured music store
within Guitar Hero® III: Legends Of Rock —
WESTLAKE VILLAGE, CA, October 31, 2007 — Guitar Center, Inc.,
the leading musical instrument and professional audio retailer, announces
that effective immediately, it is selling Activision, Inc.’s (Nasdaq:
ATVI) Guitar Hero® III: Legends of Rock in all 200 plus
stores. Guitar Center is specifically carrying the PlayStation®2
(PS2) version and the Xbox 360™ versions at the MAP price of $89.99
which includes the software and guitar controller. As a value-added
bonus, anyone buying Guitar Hero III at Guitar Center will receive an
additional $50.00 off the price of any Gibson or Epiphone guitar starting
at $199.00. In addition, Guitar Hero III: Legends of Rock features
its own, true-to-life 3D Guitar Center as the featured music store within
the game.
Guitar Hero fans will also be able to thrash
and burn with a new wireless guitar controller available for the PS2
version, featuring a Kramer guitar, popularized by hard rockers and
known for its body design, pickups, electronics and construction for
furious finger fretting. The legendary Gibson Les Paul guitar accompanies
the popular Microsoft’s Xbox 360 platform.
Delivering the most authentic rock experience to date,
Guitar Hero III: Legends of Rock features some of the world’s
most influential musical instrument and equipment manufacturers including
Gibson, Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie and
Zildjian. Alternative Press, Decibel, Guitar Player, Kerrang! and Paste
magazines also make appearances giving Guitar Hero® legends
the chance to see their names in the headlines.
Guitar Hero III: Legends of Rock includes explosive new content
and features including a multiplayer action-inspired battle mode, grueling
boss battles, a host of exclusive unlockable content and visually stunning
rock venues. Expanded online multiplayer game modes also allow axe-shredders
worldwide to compete head-to-head for true legendary rock status. The
game also features a star-studded soundtrack including master tracks
by such legendary artists as Aerosmith, Guns N’ Roses, The Rolling
Stones, Beastie Boys, Red Hot Chili Peppers and Pearl Jam, as well as
original songs by guitar icons Slash and Tom Morello. While continuing
to retain all the key features from their prior legendary performances,
fresh downloadable content will be offered on multiple platforms, and
players can now shred to a killer set list from many of the most popular
rock songs ever recorded.
Guitar Hero III: Legends of Rock, published by
RedOctane® and developed by Neversoft, is rated Teen by the ESRB
and is available at Guitar Center starting October 28th, 2007 for the
Xbox 360 video game and entertainment system from Microsoft, and PlayStation2
computer entertainment system.
…ends 425 words
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
and leisure products. Founded in 1979, Activision posted net revenues
of $1.5 billion for the fiscal year ended March 31, 2007. Activision
maintains operations in the U.S., Canada, the United Kingdom, France,
Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia,
Japan and South Korea. More information about Activision and its products
can be found on the company's World Wide Web site, which is located
at www.activision.com
Guitar Hero® III: Legends of Rock © 2007 Activision
Publishing, Inc. Guitar Hero, Activision and RedOctane are registered
trademarks of Activision Publishing, Inc. The Guitar Hero® controller
shapes are trademarks of Gibson Guitar Corp. All Gibson marks, logos,
trade dress, guitar models, controller shapes and related rights provided
pursuant to exclusive license from Gibson Guitar Corp. All other trademarks
and trade names are the properties of their respective owners. All rights
reserved.
About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers,
percussion instruments, keyboards and pro-audio and recording equipment.
Our retail store subsidiary presently operates more than 214 Guitar
Center stores across the United States. In addition, our Music &
Arts division operates 100 stores specializing in band instruments for
sale and rental, serving teachers, band directors, college professors
and students. We are also the largest direct response retailer of musical
instruments in the United States through our wholly owned subsidiary,
Musician's Friend, Inc., and its catalogs and websites, including www.musiciansfriend.com,
www.guitarcenter.com, www.wwbw.com
and www.music123.com. More information
on Guitar Center can be found by visiting the Company's web site at
www.guitarcenter.com.
The Guitar Center logo is a registered
trademark of Guitar Center, Inc. Other brand or product names may be
trademarks of the respective companies with which they are associated.
MEDIA CONTACT: Robert Clyne at Clyne Media, Inc. at (615) 662-1616