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GUITAR CENTER ‘WALKS THE LINE’
WITH NOVEMBER PROMOTION— Leading instrument retailer partners with Twentieth Century Fox
for promotion surrounding Johnny Cash film —WESTLAKE VILLAGE, CA, November 15, 2005 — In conjunction with the November 18 release of the highly anticipated Johnny Cash biopic, Walk the Line, Guitar Center and Twentieth Century Fox have teamed up to give away exclusive prizes tied to the film, including a Gibson guitar signed by the cast. Musicians can celebrate the impact the “Man in Black” left on the music community with this Guitar Center promotion, according to Jack Sonni, vice president of marketing communication for Guitar Center.
“Guitar Center’s Walk the Line promotion centers on a highly-anticipated film about one of the most inspiring and important musicians of all time,” said Sonni. “Thanks to our relationships with Twentieth Century Fox and Shepard Fairey, fans can win some truly unique music memorabilia.”
In addition to the Gibson J-200 guitar signed by the Walk the Line cast, the winner of Guitar Center’s enter-to-win contest will take home a limited edition Walk the Line art piece by Shepard Fairey (Obey Giant), while also receiving a private screening of the film with 50 of their closest friends.
“Walk the Line is a film of which we are very proud, and we’re pleased to team with Guitar Center on this promotion,” commented Lisa Licht, Senior Vice President, Global Partnerships. “We’re always looking for new ways to reach audiences and further entrench our films into the culture, and this promotion fits in very nicely with that strategy.”
In Walk the Line, Academy Award® and Golden Globe® nominee Joaquin Phoenix stars (and sings) as Johnny Cash and Golden Globe nominee Reese Witherspoon stars (and sings) as June Carter in this true story of an honest sound that became a revolution, a man who became an icon, and a love that saved him from destruction. Developed for seven years with the cooperation of Johnny Cash and June Carter Cash, Writer/Director James Mangold focuses Walk the Line on the period in the mid-fifties when rock-and-roll exploded from a tiny studio in Memphis, Tennessee. The film follows Cash’s meteoric rise to fame, culminating with his emergence as the “Man in Black” at his historic concert at Folsom Prison in 1968.
The month-long November promotion will culminate with the winner announcement in mid-December. Interested participants can submit entries at any Guitar Center location or online at www.guitarcenter.com.
About Twentieth Century Fox
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000, Fox Searchlight Pictures and Twentieth Century Fox Animation.
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About Guitar Center
Guitar Center is the nation’s leading retailer of guitars, amplifiers, percussion instruments, keyboards, live-sound/DJ and recording equipment. We presently operate 157 Guitar Center stores, with 124 stores in 50 major markets and 33 stores in secondary markets across the U.S. In addition, our Music & Arts division operates 79 retail locations and eight educational support centers specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's web site at www.guitarcenter.com.The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
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