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PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
KING OF THE GUITAR COMPETITIONS CROWNS ITS KING:
GUITARMAGEDDON 2004 GRAND PRIZE WINNER ANNOUNCED AT
ERIC CLAPTON CROSSROADS FESTIVAL
— Michael Kelsey is champion of the three-month
nationwide competition to find the best unsigned guitarist —
— Kelsey is chosen by an all-star panel of judges at Guitar Center
Village stage
at the Eric Clapton Crossroads Festival on Saturday June 5, 2004 —
— Winner plays the next day at the 50,000-seat Cotton Bowl Stadium,
immediately following the performance of one of his influences, guitar
legend Steve Vai —
Guitar Center, America’s leading musical instrument
and professional audio retailer, has announced that Michael Kelsey is
the winner of the massive Guitarmageddon 2004 competition. The Grand
Finals of the three-month nationwide search to find the best unsigned
guitarist were held in Dallas, Texas on Saturday, June 5th at the Guitar
Center Village main stage during the Eric Clapton Crossroads Guitar
Festival. Kelsey was chosen by an all-star celebrity panel of judges
that included: Jeff “Skunk” Baxter (Steely Dan, Doobie Brothers),
Tony Franklin (The Firm, Blue Murder bassist), Doyle Dykes (solo artist),
Nishat Khan (sitar virtuoso), John Shanks (songwriter/producer Melissa
Etheridge, Michelle Branch), Marc Seal (guitarschool.com), and Jay Gordon
(critically acclaimed rock blues guitarist).
A crowd estimated at over 15,000 listened intensely as
Indianapolis, Indiana’s Michael Kelsey played the winning performance
on his Taylor 615 acoustic guitar. Kelsey received a thunderous standing
ovation, despite the 91° temperature. This last round of the competition
involved five other regional winners, who all exhibited impressive talent
and mastery, as well: Ryan Formato (New York), Chance Gallagher (Colorado),
Jay Soto (Arizona), Kevin Walker (Georgia), and Andrew Zendejas (California).
Michael Kelsey won a 2004 Honda Element, a Gibson Custom
Shop Guitar, and a $2500.00 Guitar Center shopping spree. The next day,
he had the incredible opportunity to play at the 50,000-seat Cotton
Bowl Stadium during the huge Crossroads Festival, immediately following
the performance of one of his major musical influences, guitar legend
Steve Vai.
“It makes you feel like a star for a day. You can
be overwhelmed by the experience,” stated an ecstatic Michael
Kelsey as he walked off the stage at the Cotton Bowl. “But the
folks at Guitar Center and everyone made me feel so comfortable and
welcome, like I belong here, so I’m just trying to relax and have
fun. To be in a situation like this, where there are so many artists
and all these great people that I’ve read about and heard all
through my life — I cherish the moment. I took it very seriously
all the way through, at every level, trying to work out my piece and
constantly evolve with it and make the most of it. When that actual
time happened where they said I won, you know, it doesn’t register
yet, but this is what I was striving for, so I’m happy,”
Kelsey concluded.
Judge Tony Franklin expounded on what set Kelsey apart,
“They were all so good, but then Michael came along with the acoustic
(guitar) and was exploring and doing different things that you would
not expect. He was doing the rhythmical things on the body of the guitar
and moving around, really feeling it and enjoying it. He won me over
because he was original, he was having a lot of fun, and his whole approach
was completely fresh. The thing that completely sold it was that the
audience went nuts — he really connected with them, they got excited
when they saw him, they responded, and they were with him all the way.
He did things that none of the other guys did, and things I haven’t
seen other players do. So he had the whole package, and that spark that
made him stand out.”
Now in its fifth year, Guitarmageddon calls upon the most
talented guitarists in America to strut their stuff before a panel of
judges who choose the winner based on musicality in song context, technique,
dynamics, stage presence, and originality. The event is open to anyone
as long as they are not currently signed to a national distribution
deal or endorsement and have not been a previous Regional and/or Grand
Prize Winner in Guitarmageddon.
Guitarmageddon kicked off on March 16, with four weeks
of in-store competitions at 124 of Guitar Center’s stores across
the country. The next in-store competitions were held March 23 and March
30, and the store finalists competed on April 6. Store winners then
went on to 14 District Finals held April 27, with those chosen as district
champions battling it out at three Regional Finals (Hallendale, Florida;
Chicago, Illinois; and Los Angeles, California) on May 19. Guitarmageddon
culminated in the Grand Finals, which was held on June 5th at Eric Clapton’s
Crossroads Guitar Festival, at Fair Park and Cotton Bowl Stadium in
Dallas.
Guitarists competed by playing along with their choice
of one of 18 original backing tracks created by Line 6, plus showing
off with an additional 2-minute solo after the backing track performance
was done. Contestants got to further tailor their signature guitar sound
by choosing one of five different amplifiers, with options including
models from Crate, Fender, Line 6, and Marshall, or running direct through
a Bose Personalized Amplification System. In addition to the Grand Prizes
of the 2004 Honda Element, Gibson Custom Shop Guitar, and a $2500.00
Guitar Center shopping spree, the event has attracted other prominent
sponsors and prize contributors. Featured Guitarmageddon bounty included:
headphones and personal amplification systems from Bose; Les Paul guitars,
Goldtone 1/2 stack amplifiers and GIG accessory packs from Gibson; PODxt
Pros, POD 2.0s, and Guitar Port effects processors from Line 6; and
14-$250.00 Guitar Center shopping sprees courtesy of the Guitar Center
Preferred Player Credit Card.
Photo File: GCKELSEY.JPG
Photo Caption: Guitar Center congratulates Michael Kelsey, 2004 Grand
Prize Winner of Guitarmageddon. Shown L-R: Marty Albertson (President
and Co-CEO of Guitar Center, Inc.), Michael Kelsey, and David Angress
(Executive Vice President and General Merchandising Manager of Guitar
Center, Inc.).
Photo File: MICHAELKELSEY.JPG
Photo Caption: Michael Kelsey, 2004 Grand Prize Winner of Guitarmageddon,
is pictured giving his winning performance.
Photo File: JUDGESKELSEY.JPG
Photo Caption: Celebrity judges congratulate Michael Kelsey, 2004 Grand
Prize Winner of Guitarmageddon. Shown L-R: Jeff “Skunk”
Baxter, Marc Seal, Tony Franklin, Nishat Khan, Jay Gordon, Michael Kelsey,
and Doyle Dykes.
…ends 861 words
About Guitar Center
Guitar Center is the nation's leading retailer of guitars, amplifiers,
percussion instruments, keyboards, and pro-audio and recording equipment.
We presently operate 129 Guitar Center stores, with 108 stores in 46
major markets and 20 stores in secondary markets across the U.S. In
addition, the American Music division operates 19 stores specializing
in band instruments for sale and rental, serving thousands of teachers,
band directors, college professors, and students. Guitar Center is also
the largest direct response retailer of musical instruments in the U.S.
through its wholly owned subsidiary, Musician's Friend, Inc., and its
catalog and web site, www.musiciansfriend.com. More information on Guitar
Center can be found by visiting the Company's web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center,
Inc. Other company and product names may be trademarks of the respective
companies with which they are associated.
For further information on Guitarmageddon,contact Dustin Hinz at 818-735-8888
ext. 2355
or dhinz@guitarcenter.com.