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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

“Why Waves” at CES Asia 2016? Company Sets the
Benchmark for Sound Throughout the Consumer Industry

— As the preeminent provider of intelligent audio in consumer electronics, Waves Audio is providing leading OEM’s with a variety of solutions to preserve the emotional and immersive experience that all creators
work so hard to create in film, music, games and broadcast —


— Waves will be demonstrating its comprehensive Maxx® Technologies offerings for consumer electronics at CES Asia 2016, including MaxxAudio® and MaxxVoice™ and the recently introduced proprietary Nx software technology  —


CES ASIA, Shanghai, China, May 11, 2016 — As the industry continues to move to the connected consumer, intelligent audio is becoming an expected experience, whether at home, at work or on the go. With continued development in intelligent audio technology, which senses content, device and the user’s environment, Waves Audio’s proprietary Maxx® Technologies make decisions in real time for how to best deliver a superior audio experience, whether communicating with an electronic device via a speech recognition engine, playing a video game, listening to music, watching a film, or conducting a video conference call.

As the number-one choice of the professional, Waves is heard on hit records, major motion pictures and popular video games, and employed by leading consumer brands including Dell, LG, TCL, Denon, alcatel, Lenovo mobile and more. Waves’ technology is used in every aspect of the audio signal path; on computers, in tablets, smartphones, in-car infotainment systems and more, Waves is everywhere. From the company’s landmark heritage products, MaxxBass and MaxxVolume, to the latest innovations of today, devices powered by Waves Audio’s Maxx Technologies deliver bigger, better clear and immersive soundscapes on any consumer device. In addition to Waves Audio Maxx Technologies, at CES Asia 2016, the company will be demonstrating its new proprietary Nx software technology, which runs on PCs, laptops and other devices and lets users hear the same natural depth, natural reflections, and panoramic imaging heard from speakers in a physical room, but on headphones. The recipient of a Technical GRAMMY® Award and the top Audio DSP technologies developer, Waves Audio offers the widest technology portfolio by far in the consumer industry.

[To experience the latest in audio innovation from Waves at CES Asia 2016, please schedule a private meeting by contacting Carrie Wang, carriew@waves.com. Waves will be holding meetings at Kerry Hotel, Pudong Shanghai, No.1388 Hua Mu Road, Pudong, Shanghai, 201204, China.]

“We will continue to develop technologies that ultimately will provide the end user an enhanced audio experience,” relates Tomer Elbaz, Executive Vice President, Waves Consumer Division. “Our goal is to create an auditory experience that was not possible five years ago for entertainment and communications, and in new ways that are still being developed. As a trusted partner and supplier to the top electronics and communications manufacturers around the world, Maxx Technologies continues to be the go-to technology for all-in-one solutions integration.”

Jack Joseph Puig, a multi-platinum GRAMMY® Award-winning record producer/mixer and Head of Global Marketing, Waves Consumer Division, echoes Elbaz’s statements: “Our devices have become the remote control and portal to their busy, changing lives. It’s the number-one way we stay connected to the world around us. When we communicate with our devices, we expect a seamless experience, and Waves Audio’s Maxx Technologies ensures that it just works. The future is about anticipating the many ways people will interact with their devices, and Waves is delivering practical tools that work with people’s devices and environment to deliver a superior sonic experience in real time.”

About Maxx® Technologies by Waves
Maxx by Waves is revolutionizing sound performance on PCs, TVs, speakers, tablets and mobile devices the world over. By implementing professional-grade audio digital signal processing (DSP) technologies on a broad range of devices, Waves is putting professional, studio-quality processors directly into the hands of users and setting new sonic standards. The world’s leading developer of audio DSP technologies for the music, movies, games, broadcast and electronics industries and a recipient of a Technical GRAMMY® Award, Waves is the one-stop solution for OEMs, offering an extensive portfolio of innovative sound design technologies to address all the audio challenges of the consumer market.

About Waves, Ltd.
Waves is the world-leading developer of audio DSP technologies and the driving power behind hit records, major motion pictures and popular video games the world over. A recipient of a Technical GRAMMY® Award, Waves is acclaimed by top professional and prosumer users worldwide. More than 250,000 recording studios and mixing and mastering facilities use Waves’ portfolio of cutting edge technologies on a daily basis to create top-selling music, movies and games. Waves’ professional technologies, 20+ years of expertise, and passion for sound are now utilized to meet mobile audio challenges and deliver premium audio experiences on mobile devices.

All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.

Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com

Waves Audio is exhibiting at the Westgate Las Vegas Resort & Casino (formerly the LVH Las Vegas Hotel & Casino), Suite 2610 at 2016 International CES in Las Vegas, NV.


 






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