Contact: Clyne Media, Inc.
Tel: (615) 662-1616
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Waves Maxx Technologies Used in Cambridge Audio’s Minx Air Wireless
— Minx Air units employ Waves MaxxAudio® technology for a more immersive sound experience —
— Ongoing marketing campaign includes an exclusive giveaway via the Waves Facebook page —
TEL AVIV, ISRAEL, July 2, 2013 — Following the recent launch of the successful Minx Air wireless speaker systems in Europe and North America by U.K.-based Cambridge Audio, Waves Audio, the industry leader in professional audio digital signal processing for the consumer, live sound and professional audio market sectors, is pleased to announce that its MaxxAudio® DSP technologies are being employed in the products for a more immersive sound experience. In addition, Cambridge Audio and Waves will be giving away a Minx Air 200 via Waves’ Facebook page (https://www.facebook.com/waves) to one lucky visitor between July 7–14, 2013.
The Minx Air units are two powerful, compact wireless speaker systems designed to play music from nearly any phone, tablet or computer in superb, high-fidelity quality. Minx Air’s 24-bit DSP runs processors featuring MaxxAudio technology developed by Waves, whose professional audio plugins are used in the creation of hit records, major motion pictures and top-selling video games worldwide. The units’ advanced DSP allows them to produce studio-quality sound, delivering a listening experience that is louder, clearer and richer than other portable systems.
“Cambridge Audio is highly regarded as a leading manufacturer of high fidelity and home cinema components, with a well-deserved reputation for quality and innovation,” stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. “By adding Waves MaxxAudio to their Minx Air wireless speaker systems, they have taken an already well-engineered set of products and made them sound even better, with cutting-edge technologies derived from our extensive line of professional studio processors.”
An extensive global market campaign has begun with the launch of the new Minx Air units, and consumers who visit Waves’ Facebook page (https://www.facebook.com/waves) between July 7–14, 2013, will be eligible to win.
For more information, please visit www.maxx.com.
About Minx Air
Minx Air 100 (100 Watts, 13.8 inches across) and 200 (200 Watts, 17.7 inches across) are two powerful, compact wireless speaker systems designed to play music from nearly any phone, tablet or computer in superb, high-fidelity quality. Minx Air can access audio from other devices via Apple’s AirPlay wireless system as well as Bluetooth. Minx Air also features Internet radio, accessible with controls on the top of the unit, in addition to custom Minx Air apps for Apple and Android devices, which offer access to 20,000 stations from around the world. The Minx Air apps also allow preset control, as well as volume adjustment, bass control and access to a range of EQ settings to tailor Minx Air’s sound for any room. A remote handset offers control over power, presets, volume and bass. RCA sockets allow hookup from wired components.
Created to blend seamlessly with its environment rather than take over, Minx Air’s organically contoured design is one of simplicity and subtlety. Its white lacquered, scratch-resistant cabinet is complemented by ergonomic, soft-touch controls and is sure to look the part in any living space. Audio quality is stunning – Minx Air 100 and 200 are designed to deliver maximum possible detail from stored tracks and streaming services. Unique, patented BMR (Balanced Mode Radiator) speakers create a rich sound that’s more room-filling than similar-sized traditional speakers. A custom-developed digital amplifier guarantees heart-thumping performance, even at top volumes.
About Cambridge Audio:
Cambridge Audio has a rich history of developing innovative products designed to harness every last drop of detail from your favourite music and movies. Every product bearing our name is created at our London research and development centre by a team of incredibly passionate and committed engineers with a vast array of live music and sound production experience. Whilst the way we enjoy home entertainment has changed dramatically over the years, neither time nor new technology can ever dampen the emotional power of a perfectly reproduced song or favourite movie soundtrack. Fuelled by your passion for music and movies, Cambridge Audio products are created by people who genuinely want to deliver the most captivating entertainment experience for the very best value possible. Testament to the trust and self belief we have in ourselves, we actively encourage press reviews of all our products and if you look at any of the leading home entertainment press, you’ll see that Cambridge Audio is consistently recognized for its immense performance, innovation and value.
About Waves Ltd.:
Waves is the world's leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY® award for its contributions to the recording industry. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles.
Waves offers software and hardware solutions for the professional and broadcast markets. Additionally, Waves also offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, ASUS, Sony, JVC and many others.
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: email@example.com, Web: http://www.waves.com
Corporate Headquarters Israel:
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Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: firstname.lastname@example.org,
Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
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