Knoxville, TN, March 16, 2016 — Today alcatel and Waves Audio announced their collaboration to create a unique premium audio experience for alcatel’s new flagship IDOL 4 series smartphones. The recipient of a Technical GRAMMY® Award and the top Audio DSP technologies developer, Waves Audio offers the widest technology portfolio by far in the consumer industry. Capitalizing on its industry-leading portfolio of technologies and award-winning legacy spanning all sectors of the media world, Waves is providing professional-grade sound to alcatel for enriched audio performance.
The collaboration complements the IDOL 4 and IDOL 4S listening experience thanks to Waves’ proprietary MaxxSense orientation support technology. This additional support provides an uninterrupted, consistent listening experience on the IDOL 4 and IDOL 4S – whether in portrait, landscape or even in the flipped-over position.
alcatel’s uniquely designed IDOL 4 and IDOL 4S take everything up a notch with a new augmented multimedia experience accessed via a dedicated hardware button called the Boom Key. The Boom Key offers “Boom My Music,” an audio experience conceived by alcatel and engineered by Waves to automatically optimize music with one simple touch. Other Boom Key innovations by the brand include “Boom My Camera,” “Boom My Gallery,” “Boom My Game” and “Boom My View,” each with their own set of enhancements.
“This partnership just made perfect sense and we will continue this great team work with Waves! Waves and alcatel share the same vision — to provide a premium audio experience to our consumers anytime, anywhere,” says Dan Dery, Chief Marketing Officer at alcatel. “Our collaboration will help bring custom-made and innovative experiences to our consumers, which is always our priority.”
“The IDOL 4 series represents a cutting-edge line of devices for today’s engaged, connected individual,” says Tomer Elbaz, Executive Vice President, Waves Consumer Division. “Waves’ goal is to help provide solutions for our partners, creating unprecedented experiences.”
Jack Joseph Puig, a multi-platinum GRAMMY® Award-winning record producer/mixer and Head of Global Marketing, Waves Consumer Division, echoes Elbaz’s statements: “Intelligent audio is becoming an expected feature set, and Waves is at the forefront of the innovations in this sector. With continued development in intelligent audio technology, which senses content, the device and the user’s environment, Waves is rapidly leading the charge in meeting the needs of today’s mobile user, with a strong sense of the virtual reality and augmented reality trends that are quickly emerging. Waves Audio’s Maxx Technologies ensure that it just works. The future is about anticipating the many ways people will interact with their devices, and Waves is delivering practical tools that work with people’s devices and environment to deliver a superior sonic experience in real time.”