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Pictured L-R: Legendary producer/engineer Jack Joseph Puig, Waves Co-Founder Gilad Keren and Waves West Coast Regional Sales Manager Scott Ray, in the control room of Puig’s personal studio space at Ocean Way Recording Studios, at a July 9th event celebrating the launch of Waves’ new JJP Collection.





PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

WAVES LAUNCHES THE JACK JOSEPH PUIG COLLECTION WITH MAJOR INDUSTRY EVENT AT FAMED OCEAN WAY RECORDING STUDIOS

— Iconic producer/mixer Puig celebrates Waves’ new collection and leads members of the Los Angeles audio community through the past, present and future of recording —

— Upcoming free public event, “Color Your Sound” with Jack Joseph Puig, will be held
August 6 at RSPE Audio Solutions in Universal City, Calif. —

TEL AVIV, ISRAEL, July 24, 2008 — Waves Audio recently rocked the audio world with the launch of The Jack Joseph Puig Collection, the culmination of an ongoing Waves Research & Development project that has lasted over 3 years. To celebrate the launch and discuss the collection’s significance, Waves and Puig hosted an informative event July 9, 2008, in Puig’s personal recording suite located at Los Angeles’ famed Ocean Way Recording Studios. Waves was represented by company Co-Founder and CEO Gilad Keren and West Coast Regional Sales Manager Scott Ray. A separate upcoming event, “Color Your Sound” with Jack Joseph Puig, will be held August 6, 2008, at RSPE Audio Solutions in Universal City, Calif., presenting much of the same material to the general public.

The Ocean Way event saw Puig treat leading members of the Los Angeles audio community, as well as journalists and members of the press, to an intimate one-on-one discussion of his personal arsenal of classic vintage processors, as well as the hardware’s significance in recording history and how that gear was integrated into the development of The JJP Collection. He also captivated those in attendance as he played tracks in his control room and dissected the subtleties of the units’ sound, clarifying the nuances of what exactly to listen for.

The processors that Waves modeled for the JJP Collection include the Fairchild 670, the Pultec EQP-1A and the Pultec MEQ-5. Puig discussed each piece’s history and the importance of archiving and preserving the gear’s characteristics. Commenting at the event, Puig stated, “These units are responsible for the sounds heard on innumerable classic recordings. But as time goes by, there are fewer and fewer examples of these heirloom processors for artists, engineers or producers to have access to, especially with all of their original parts, which can make a huge difference in the sound. Not every studio or engineer has had the luxury that I have had to be in the same creative space as some of these magnificent pieces of equipment. The three vintage processors that Waves and I have modeled are reference standard pieces of what that particular processor is supposed to sound and feel like, complete with all their beautiful imperfections. That’s what gives them their distinct characteristics that have made them so desirable over the years. With The JJP Collection, Waves has made these vintage processors available to artists, producers and engineers who would probably never have had the chance to use them. And in doing this, Waves has preserved this remarkable piece of audio history for future generations.”

During the Collection’s developmental stage, the Waves R&D team worked in Puig’s Ocean Way recording space, painstakingly analyzing and modeling each processor’s every last nuance, replicating their sound and behavior to the point where the software was virtually indistinguishable from the hardware. Puig became an indispensable part of the development process, greatly assisting the Waves team by testing and fine tuning the software models of his hardware, as well as contributing numerous personal presets. “First and foremost, I have a passion for audio,” Puig stated. “Waves shares my passion, and they are relentless in their pursuit of real-sounding plug-ins. In no way do these feel like sterile, simulated models – they are the genuine article.”

The upcoming event, “Color Your Sound” with Jack Joseph Puig, will be held 7:00 pm, Wednesday, August 6, 2008, at RSPE Audio Solutions, 4130 Cahuenga Blvd., Suite 210, Universal City, Calif. Puig will demonstrate these critically-acclaimed new plug-ins and share his insider’s view of the hitmaking process. He will discuss how to turn a computer into a rack of vintage gear, maximize studio techniques and transform tracks into radio-friendly mixes. The event is free and open to the public, but space is limited, so please feel free to RSVP and reserve a ticket at www.waves.com.

The JJP Collection is currently available separately as well as part of the Waves Mercury bundle. For more information on The Jack Joseph Puig Collection, please visit www.waves.com.

About Jack Joseph Puig
Over the past three decades, JJP has helped redefine the role of the mixing engineer in contemporary music. And as a producer, he relies on vintage hardware and cutting edge software to create complex aural tapestries that capture and transcend the recording artists’ vision. He has worked with countless hitmakers, including Green Day, U2, Sheryl Crow, the Rolling Stones, Black Eyed Peas, John Mayer, Counting Crows, No Doubt, Mary J. Blige and many more.

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Photo File: Waves_JJPEvent.JPG
Photo Caption: Pictured L-R: Legendary producer/engineer Jack Joseph Puig, Waves Co-Founder Gilad Keren and Waves West Coast Regional Sales Manager Scott Ray, in the control room of Puig’s personal studio space at Ocean Way Recording Studios, at a July 9th event celebrating the launch of Waves’ new JJP Collection.


About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has ten years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers computer software solutions and hardware plus software solutions for the professional and broadcast markets. Waves also offers semiconductor with embedded software solutions under the Maxx brand for the consumer electronics audio applications. Waves’ Maxx technology dramatically enhances audio performance in consumer applications and has been licensed to several leading companies, including Motorola and Microsoft. For more information, visit the Waves web site at http://www.waves.com.

Other brand and product names may be trademarks of the respective companies with which they are associated.


Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor, 132 Derech Petach-Tikva,
Tel-Aviv 67027, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: http://www.clynemedia.com

 


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