PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Waves Audio Unveils the OneKnob Pumper Plugin
TEL AVIV, ISRAEL, November 27, 2014 — Waves Audio announces the new Pumper plugin, the newest addition to the successful Waves OneKnob Series. Designed for achieving an instant ducking effect, OneKnob Pumper simulates sidechain compression, saving users the need to route the kick track to the sidechain input of a compressor. This extremely handy and easy-to-use plugin is ideal for making either an entire mix or individual tracks pump with the beat. This effect is widely used in modern dance music—for example, to make space for four-on-the-floor kicks—and is considered an essential component of EDM production. This great-sounding plugin features the best of Waves’ award-winning audio processors, coupled with the simplest, most intuitive interface ever.
In the control room, in the DJ booth, or when mixing a live show, OneKnob plugins are just what users need when they don’t feel like tweaking loads of parameters. The simplicity of OneKnob enables them to stay focused on the music and simply dial up some great-sounding effects. Mixing has never been this fast—or this much fun.
Waves OneKnob Pumper is Native only (U.S. MSRP Native $80) and is being given away for free during Waves’ Black Friday sale. It is also part of the Waves OneKnob Series, covered under the Waves Update Plan.
Video features:
http://youtu.be/_CsATNZoW20
http://youtu.be/N45V45Sl7bA
http://youtu.be/JfiEYHEOM9Q
For more information, please visit: http://www.waves.com/plugins/oneknob-pumper.
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Photo File: Pumper.JPG
About Waves Ltd.:
Waves is the world’s leading developer of audio DSP solutions for the professional, broadcast, and consumer electronics audio markets. Since its start in the early '90s with the introduction of the Q10 equalizer plugin, Waves has gone on to develop a comprehensive line of over 130 audio plugins, including industry standards like the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools like Vocal Rider and the Artist Signature Series. For its accomplishments, Waves received a Technical GRAMMY® Award in 2011, and the Q10 was selected as an inductee into the TECnology Hall of Fame. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post-production to broadcast, live sound, and consumer electronics. Waves has over 20 years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge of human auditory perception to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and top-selling video games worldwide. Waves offers computer software and hardware-plus-software solutions for the professional and broadcast markets. The company’s WavesLive division is a market leader in all live sound sectors, spearheading the development of solutions for all live platforms. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, ASUS, JVC, and many others.
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.comCorporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.comWaves Public Relations:
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