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Waves/Abbey Road
Reel AD
T

 


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Waves Audio Introduces the Waves/Abbey Road Reel ADT

TEL AVIV, ISRAEL, March 10, 2014 Waves Audio has debuted the Waves/Abbey Road Reel ADT, the first plugin to successfully emulate Abbey Road Studios’ pioneering process of Artificial Double Tracking.

ADT was the signature effect created at Abbey Road in the 1960s to meet the requirements of some very special clients: The Beatles. It is the most legendary of all Abbey Road tape effects and can be heard on countless historic recordings. Over the years, many recording engineers have tried to replicate the effect, but only with partial success. This is largely because a definitive description of the exact process used at Abbey Road has been a closely guarded secret—until now.

The effect that would become an integral part of Abbey Road’s signature sound was initially created at the famed studios in the 1960s to meet the Beatles’ unique recording needs. As the band’s success grew, so did their desire to find new ways of working, leading Abbey Road’s engineers to experiment with new technology. By 1966, the band had become frustrated with the need to continually re-record vocals to create multi-layered vocal effects. To solve the problem, Abbey Road engineer Ken Townsend created Artificial Double Tracking (ADT). By connecting the primary tape machine to a second, speed-controlled machine, two versions of the same signal could be played back simultaneously. And by gently wobbling the frequency of an oscillator to vary the speed of the second machine, the replayed signal could be moved around just enough to make it sound like a separate take.

The introduction of ADT was a milestone in the history of sound recording, and the technique was used heavily on many recording sessions at Abbey Road Studios. ADT became such a prominent and integral part of the production process that Abbey Road’s momentous move from 4-track to 8-track recording was postponed for several months—from May to September 1968—until the new M3 8-track tape heads could be modified to enable the independent sync output needed for achieving ADT. John Lennon reputedly dubbed ADT “Ken’s Flanger,” which some say led to flanging becoming established as a technical term in studios around the world.

Reel ADT puts the magic of that era in your hands within seconds. Using its intuitive controls, you can advance or push back the doubled signal to achieve genuine, lush-sounding delay and pitch variations. You can also drive each of the signals separately to add beautiful tape saturations. With its authentic modeled valve tape machine sound and faithful emulation of wow and flutter, this extraordinary plugin can enhance any track with the impression of two separate takes, giving you results as close as possible to real double tracking. Other classic Abbey Road tape effects such as flanging and phasing can also be achieved with ease. All the character, depth and panoramic sound of this inimitable classic effect can now be created digitally, simply and for real: Reel ADT.

Mirek Stiles, Head of Audio Products at Abbey Road Studios, says, “From my time as an assistant engineer, I remember the setting up of ADT as being a lengthy process, but totally worth it. Not only hearing, but also controlling ADT for the first time was amazing. Using the remote Varispeed on the tape machine, it was possible to add lush movements, stereo width and dramatic depth to almost any track. For the first time ever, Waves has captured not only the true sound of ADT, but also the feel of this classic effect.”

Waves Abbey Road Reel ADT Features:

  • Developed in association with Abbey Road Studios
  • Genuine tape-sounding ADT plugin
  • For the first time ever, a full exact recall automation of the ADT effect
  • Different tape sounds for source and ADT signals
  • Exclusive 2-voice component
  • Separate drive control for each path
  • Manual and automatic control
  • MIDI-assignable manual control for the most authentic user experience possible

The Waves Abbey Road Reel ADT is Native only. The Waves Abbey Road Reel ADT is currently available with a U.S. MSRP of $200 and an introductory price of $99. Visit http://www.waves.com/plugins/reel-adt for more information.

Product videos:
Waves / Abbey Road Reel ADT Plugin Overview
http://www.youtube.com/watch?v=VXQwhL6dAGo

Waves / Abbey Road Reel ADT: In-Depth Tutorial
http://www.youtube.com/watch?v=tjZS25r2YMc

The ADT Story with Abbey Road's Ken Townsend
http://www.youtube.com/watch?v=TgnSVdjfSwk



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About Abbey Road Studios:
Abbey Road Studios are the most famous recording studios in the world and an iconic symbol of British music. They have been home to countless landmark recordings and pioneering advances in recording technology. Opened in November 1931, Abbey Road Studios were the world’s first purpose-built recording studios. The hallowed building has a phenomenal history spanning over 80 years, working with many of the world’s most famous artists including The Beatles, Pink Floyd, The Hollies, Kate Bush, Oasis, Florence and the Machine, Adele and Lady Gaga. Also one of the world’s premiere locations for movie scoring, since the 1980s films such as Raiders of the Lost Ark, the Lord of The Rings Trilogy, Braveheart and The King’s Speech have been recorded there. The list continues with many other major titles, including Shrek, Prometheus, Harry Potter, Skyfall and The Hobbit. http://www.AbbeyRoad.com

About Waves Ltd.:
Waves is the world’s leading developer of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Since its start in the early '90s with the introduction of the Q10 Equalizer plugin, Waves has gone on to develop a comprehensive line of over 130 audio plugins, including industry standards such as the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools such as Vocal Rider and the Artist Signature Series. For its accomplishments, Waves received a Technical GRAMMY® award in 2011, and the Q10 was inducted into the TECnology Hall of Fame. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post-production to broadcast, live sound, and consumer electronics. Waves has over 20 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge of human auditory perception to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and top-selling video games worldwide. Waves offers computer software as well as hardware-plus-software solutions for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, ASUS, JVC, and many others.



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