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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE


WAVES MAXXAUDIO TECHNOLOGIES IMPLEMENTED IN TWO OF TOSHIBA’S 25TH ANNIVERSARY MODELS SOLD IN JAPAN

KNOXVILLE, TN, July 12, 2010 — The CE Division of Waves Audio Ltd. announced today that its latest MaxxAudio3 algorithms are now being implemented in two of Toshiba’s 25th Anniversary models sold in Japan. MaxxAudio is being used to enhance the sound of dynabook Qosmio DX, a combination computer and TV rolled into one, as well as its libretto® W100, the world’s first dual-touch screen mini notebook. Both models that integrate MaxxAudio are available exclusively in Japan, and use MaxxAudio primarily as a volume enhancer to deliver big sound from small speakers. The 25th Anniversary dynabook Qosmio DX and libretto W100 both include an exclusive on-screen Waves widget: with the click of a mouse, users have instant access to MaxxAudio features and presets.

Waves is the industry leader in professional audio digital signal processing technologies, heard on hit records, major motion pictures, and popular video games the world over. Waves IP employs the same algorithms used in Waves pro audio processors, resulting in powerful development tools for manufacturers such as Toshiba and outstanding sonic performance for consumers.

MaxxAudio 3 is the next generation of embedded software, featuring new and improved bass management for small speakers, patented dialog detection and enhancement technologies, and a state-of-the-art Leveler for comprehensive perceived loudness control.

Key features include:

MaxxBass for improved perceived bass response
MaxxTreble for increased high frequency fidelity
MaxxStereo for expanded stereo imaging of headphones and speakers
MaxxDialog for clear and crisp dialog
MaxxVolume for dynamic conditioning and level maximization
MaxxLeveler for steady volume

“We are honored that Toshiba’s Japan Division has chosen Waves technology yet again, leading innovation in audio performance, and implementing our MaxxAudio in two of its 25th Anniversary models for the Japanese market,” says Tomer Elbaz, General Manager of Waves Semiconductor and Licensing Division. “Working together, for the fourth consecutive year now, the Waves and Toshiba teams have had great success in bringing the Waves tradition of audio engineering excellence and studio-quality sound to Toshiba customers in Japan, enhancing end-user satisfaction.”

For more information, please visit www.toshiba.com and www.maxx.com.

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About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has over 15 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and popular video games worldwide. Waves offers computer software solutions as well as hardware plus software solutions for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba, and many others. For more information, visit the Waves web site at http://www.waves.com.


All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.

Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com, Web: http://www.clynemedia.com


 

 

 



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