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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Waves Audio Teams with Musicsoft Arts to Introduce Mashup iPad® App

— Available from the iTunes store, this app serves as a complete mobile DJ booth —


WINTER NAMM SHOW, ANAHEIM, CA, January 19, 2012 Waves Audio (Booth 6242/Hall A), the industry-leading developer of professional audio digital signal processing technologies and the recipient of a Technical GRAMMY® Award, joins forces with Musicsoft Arts to introduce Mashup, an innovative new iPad® app. Featuring an advanced playback engine and effects controlled by an intuitive interface, Mashup lets users play and mix directly from their iPad music library – plus download exclusive tracks from leading DJs like Junior Sanchez and Kris Menace. Mashup is a complete mobile DJ booth, with studio-quality EQ and analog-style resonant filters, Vinyl Touch glitch-free scratching, and independent time-stretch and pitch-shift for each of its two stereo decks, saving users thousands of dollars in gear.

Users can also take Mashup’s performance to the next level using Waves MaxxAudio enhancement, available at an additional charge. MaxxAudio for Mashup includes MaxxVolume all-in-one dynamics control, which dramatically increases the output levels of headphones and external speakers; MaxxBass psycho-acoustic bass enhancement, which delivers deep, rich lows listeners can really feel; and preset sound modes for earbuds, headphones, docking stations, home stereos and club systems.

Features include:

  • Dual stereo decks with studio-quality EQ and effects
  • Independent time-stretch and pitch-shift for each deck
  • Analog-style resonant high pass/low pass filters with exclusive touch ribbon control
  • Free downloadable music from top DJs and producers
  • Vinyl Touch glitch-free scratching
  • Record stereo mixers, then drag and drop into a computer
  • Play back any track in a user’s library
  • Users’ iPhone® or iPad®s can cue the next track over a WiFi or Bluetooth connection

Aviv Eyal, CEO, Musicsoft Arts, stated, “In our efforts to offer DJ's worldwide the highest quality audio in our applications, we decided to collaborate with Waves on Mashup. Their leading DSP technology was a perfect fit for this app, and it really helped enhance the audio quality, something that DJ's will surely appreciate.”

“Waves partnered with Musicsoft Arts on the Mashup app to bring DJ’s the maximum audio quality available,” stated Gilad Keren, CEO and co-founder of Waves Audio.  “Mashup is not only easy to use, it has a wide array of features, and DJs will be able to hear the difference in audio quality right away.”

The Mashup app from Waves Audio and Musicsoft Arts will be available Q1 2012 from the iTunes store with pricing to be announced. For more information, please visit www.waves.com.



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Photo File: Waves_Mashup_Photo1.JPG, Waves_Mashup_Photo2.JPG, Waves_Mashup_Photo3.JPG

About Musicsoft Arts
Musicsoft Arts is a New York City-based company that is fully dedicated to building great mobile music Apps. In the last 18 months, Musicsoft Arts has established itself as a leader in the rapidly growing mobile music Apps market with multiple music Apps in the top music iTunes App Store charts, and over 7 million App installs by worldwide music fans. http://musicsoftarts.com.

About Waves Ltd.:
Waves is the world's leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY® award for its contributions to the recording industry. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles.

Waves offers software and hardware solutions for the professional and broadcast markets. Additionally, Waves also offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, JVC, Toshiba, and many others.


All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.


Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: http://www.clynemedia.com


Waves Audio is exhibiting at Booth 6242 (Hall A) at the 2012 Winter NAMM Show in Anaheim, CA.


 

 



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